Race and attitude formation in HIV/Aids fear advertising

Journal of Business Research

Volumn 63, Issue 2, 2010, Pages 121-125

  Terblanche Smit, Marlize ^a   Terblanche, Nic S ^a  

^a STELLENBOSCH UNIVERSITY   (South Africa)

Author keywords

Advertising; Fear appeals; HIV Aids; Social marketing communication; South Africa

Indexed keywords

EID: 75549089520     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.008     Document Type: Article

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