-
1
-
-
85050784647
-
Advertising doesn't manipulate consumers
-
(April)
-
Achenbaum, A. (1970, April). Advertising doesn't manipulate consumers. Journal of Advertising Research, 3-13.
-
(1970)
Journal of Advertising Research
, pp. 3-13
-
-
Achenbaum, A.1
-
2
-
-
84990321409
-
Strengthening the satisfaction-profit chain
-
Anderson, E. & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of Service Research, 3(2), 107-120.
-
(2000)
Journal of Service Research
, vol.3
, Issue.2
, pp. 107-120
-
-
Anderson, E.1
Mittal, V.2
-
3
-
-
20444405530
-
The antecedents and consequences of customer satisfaction for firms
-
(Spring)
-
Anderson, E. & Sullivan, J. (1992, Spring). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12, 125-143.
-
(1992)
Marketing Science
, vol.12
, pp. 125-143
-
-
Anderson, E.1
Sullivan, J.2
-
4
-
-
0000335049
-
Determinant attributes in retail patronage: Seasonal, temporal, regional, and international comparisons
-
(May)
-
Arnould, S., Oum, T., & Tigert, D. (1983, May). Determinant attributes in retail patronage: Seasonal, temporal, regional, and international comparisons. Journal of Marketing Research, 20, 149-157.
-
(1983)
Journal of Marketing Research
, vol.20
, pp. 149-157
-
-
Arnould, S.1
Oum, T.2
Tigert, D.3
-
5
-
-
77957226786
-
Accelerating sales performance for VISA by closing the communications gaps
-
Ashworth, A. (2005). Accelerating sales performance for VISA by closing the communications gaps. Journal of Financial Services Marketing, 9(4), 318-328.
-
(2005)
Journal of Financial Services Marketing
, vol.9
, Issue.4
, pp. 318-328
-
-
Ashworth, A.1
-
6
-
-
20444466509
-
Linking perceived quality and customer satisfaction to store traffic & revenue growth
-
Babakus, E., Bienstock, C., & Van Scotter, J. (2004). Linking perceived quality and customer satisfaction to store traffic & revenue growth. Decision Sciences, 35(4), 713-737.
-
(2004)
Decision Sciences
, vol.35
, Issue.4
, pp. 713-737
-
-
Babakus, E.1
Bienstock, C.2
van Scotter, J.3
-
7
-
-
0033426710
-
Goal setting & goal striving in consumer behavior
-
(October)
-
Bagozzi, R. & Dholakia, U. (1999, October). Goal setting & goal striving in consumer behavior. Journal of Marketing, 63, (SI), 19-33.
-
(1999)
Journal of Marketing
, vol.63
, Issue.SI
, pp. 19-33
-
-
Bagozzi, R.1
Dholakia, U.2
-
8
-
-
22644451523
-
The role of emotions in marketing
-
Bagozzi, R., Gopinath, M., & Nyer, P. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
-
(1999)
Journal of the Academy of Marketing Science
, vol.27
, Issue.2
, pp. 184-206
-
-
Bagozzi, R.1
Gopinath, M.2
Nyer, P.3
-
9
-
-
0032367374
-
Determining where to shop: Fixed costs of shopping
-
Bell, D., Ho, T.-H., & Tang, C. (1998). Determining where to shop: Fixed costs of shopping. Journal of Marketing Research, 35, 352-370.
-
(1998)
Journal of Marketing Research
, vol.35
, pp. 352-370
-
-
Bell, D.1
Ho, T.-H.2
Tang, C.3
-
11
-
-
84986155804
-
Investigating drivers of bank loyalty: The complex relationship between image, service quality, and satisfaction
-
Bloemer, J., de Ruyter, K., & Peeters, P. (1998). Investigating drivers of bank loyalty: The complex relationship between image, service quality, and satisfaction. International Journal of Bank Marketing, 16, 276-286.
-
(1998)
International Journal of Bank Marketing
, vol.16
, pp. 276-286
-
-
Bloemer, J.1
de Ruyter, K.2
Peeters, P.3
-
12
-
-
0009161381
-
Conceptualizing and testing a dynamic process model of service quality (Report No. 92)
-
Boulding, W., Staelin, R., Kalra, A., & Zeithaml, V. (1992). Conceptualizing and testing a dynamic process model of service quality (Report No. 92). Marketing Science Institute, 191.
-
(1992)
Marketing Science Institute
, pp. 191
-
-
Boulding, W.1
Staelin, R.2
Kalra, A.3
Zeithaml, V.4
-
13
-
-
77957227578
-
Retailers cut back on variety, once the spice of marketing
-
(Eastern Edition, New York, NY, June 25, 2009)
-
Brat, I., Byron, E., & Zimmerman, A. (2009). Retailers cut back on variety, once the spice of marketing. Wall Street Journal (Eastern Edition, New York, NY, June 25, 2009), 153(148), A1.
-
(2009)
Wall Street Journal
, vol.153
, Issue.148
-
-
Brat, I.1
Byron, E.2
Zimmerman, A.3
-
14
-
-
31644438223
-
Services advertising and integrated marketing communications: An empirical examination
-
Carlson, L., Grove, S., & Dorsch, M. (2003). Services advertising and integrated marketing communications: An empirical examination. Journal of Current Issues & Research in Advertising, 25(2), 69-82.
-
(2003)
Journal of Current Issues & Research in Advertising
, vol.25
, Issue.2
, pp. 69-82
-
-
Carlson, L.1
Grove, S.2
Dorsch, M.3
-
15
-
-
33845327553
-
When service fails: The role of the salesperson and the customer
-
Chang, C. (2006). When service fails: The role of the salesperson and the customer. Psychology & Marketing, 23, 203-224.
-
(2006)
Psychology & Marketing
, vol.23
, pp. 203-224
-
-
Chang, C.1
-
16
-
-
0000724127
-
Affect and consumer behavior
-
In T. Robertson & H. Kassarjian (Eds.), Englewood Cliffs, NJ: Prentice-Hall
-
Cohen, J. & Areni, C. (1991). Affect and consumer behavior. In T. Robertson & H. Kassarjian (Eds.), Handbook of consumer behavior (pp. 188-240). Englewood Cliffs, NJ: Prentice-Hall.
-
(1991)
Handbook of Consumer Behavior
, pp. 188-240
-
-
Cohen, J.1
Areni, C.2
-
17
-
-
0002704641
-
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
-
Cronin, J., Brady, M., & Hult, G. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76, 193-218.
-
(2000)
Journal of Retailing
, vol.76
, pp. 193-218
-
-
Cronin, J.1
Brady, M.2
Hult, G.3
-
18
-
-
0030527488
-
A measure of service quality for retail stores: Scale development and validation
-
Dabholkar, P., Thorpe, D., & Rentz, J. (1996). A measure of service quality for retail stores: Scale development and validation. Journal of the Academy of Marketing Sciences, 24(1), 3-16.
-
(1996)
Journal of the Academy of Marketing Sciences
, vol.24
, Issue.1
, pp. 3-16
-
-
Dabholkar, P.1
Thorpe, D.2
Rentz, J.3
-
19
-
-
33745771092
-
The effect of service evaluations on behavioral intentions and quality of life
-
Dagger, T. & Sweeney, J. (2006). The effect of service evaluations on behavioral intentions and quality of life. Journal of Service Research, 9(1), 3-18.
-
(2006)
Journal of Service Research
, vol.9
, Issue.1
, pp. 3-18
-
-
Dagger, T.1
Sweeney, J.2
-
20
-
-
0034147928
-
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, & other search attributes
-
Degeratu, A., Rangaswamy, A., & Wu, J. (2001). Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, & other search attributes. International Journal of Research in Marketing, 17(1), 55-78.
-
(2001)
International Journal of Research in Marketing
, vol.17
, Issue.1
, pp. 55-78
-
-
Degeratu, A.1
Rangaswamy, A.2
Wu, J.3
-
21
-
-
77957232443
-
How leading retailers stay on top
-
In P. Kotler & K. Cox (Eds.), 4th ed., Englewood Cliffs, NJ: Prentice-Hall
-
Densmore, M. & Kaufman, S. (1988). How leading retailers stay on top. In P. Kotler & K. Cox (Eds.), Marketing management & strategy: A reader (4th ed., pp. 331-349). Englewood Cliffs, NJ: Prentice-Hall.
-
(1988)
Marketing Management & Strategy: A Reader
, pp. 331-349
-
-
Densmore, M.1
Kaufman, S.2
-
22
-
-
0032391195
-
A communication-based marketing model for managing
-
Duncan, T. & Moriarty, S. (1998). A communication-based marketing model for managing. Journal of Marketing, 62(2), 1-14.
-
(1998)
Journal of Marketing
, vol.62
, Issue.2
, pp. 1-14
-
-
Duncan, T.1
Moriarty, S.2
-
23
-
-
23044521314
-
The impact of research design on consumer price recall accuracy: An integrative review
-
Estelami, H. & Lehmann, D. (2001). The impact of research design on consumer price recall accuracy: An integrative review. Journal of the Academy of Marketing Science, 29(1), 36-49.
-
(2001)
Journal of the Academy of Marketing Science
, vol.29
, Issue.1
, pp. 36-49
-
-
Estelami, H.1
Lehmann, D.2
-
24
-
-
0031502184
-
Reliability assessment and optimization of marketing measurement
-
Finn, A. & Kayande, U. (1997). Reliability assessment and optimization of marketing measurement. Journal of Marketing Research, 34, 262-276.
-
(1997)
Journal of Marketing Research
, vol.34
, pp. 262-276
-
-
Finn, A.1
Kayande, U.2
-
25
-
-
0010130556
-
Shopping center patronage models: Fashioning a consideration set solution
-
Finn, A. & Louviere, J. (1990). Shopping center patronage models: Fashioning a consideration set solution. Journal of Business Research, 21, 259-275.
-
(1990)
Journal of Business Research
, vol.21
, pp. 259-275
-
-
Finn, A.1
Louviere, J.2
-
26
-
-
0039577255
-
An overview of the attitude construct
-
In G. Hafer (Ed.), (8th ed.). Chicago, IL: American Marketing Association
-
Fishbein, M. (1980). An overview of the attitude construct. In G. Hafer (Ed.), A look back, a look ahead (8th ed.). Chicago, IL: American Marketing Association.
-
(1980)
A Look Back, a Look Ahead
-
-
Fishbein, M.1
-
27
-
-
0039414807
-
-
(American Marketing Association Worth Repeating Series, No. 922, CS01). Chicago, IL: American Marketing Association
-
Gale, B. (1992). Monitoring customer satisfaction and market-perceived quality. (American Marketing Association Worth Repeating Series, No. 922, CS01). Chicago, IL: American Marketing Association.
-
(1992)
Monitoring Customer Satisfaction and Market-perceived Quality
-
-
Gale, B.1
-
28
-
-
0041914667
-
The role of social-identity function of attitudes in consumer innovativeness and opinion leadership
-
Grewal, R., Mehta, R., & Kardes, F. (2000). The role of social-identity function of attitudes in consumer innovativeness and opinion leadership. Journal of Economic Psychology, 21, 233-252.
-
(2000)
Journal of Economic Psychology
, vol.21
, pp. 233-252
-
-
Grewal, R.1
Mehta, R.2
Kardes, F.3
-
29
-
-
0025457893
-
The profitable art of service recovery
-
(July/August)
-
Hart, C., Heskett, J., & Sasser, W., Jr. (1990, July/August). The profitable art of service recovery. Harvard Business Review, 148-156.
-
(1990)
Harvard Business Review
, pp. 148-156
-
-
Hart, C.1
Heskett, J.2
Sasser Jr., W.3
-
30
-
-
0003851129
-
-
(9th ed.). Boston, MA: Irwin/McGraw-Hill
-
Hawkins, D., Best, R., & Coney, K. (2004). Consumer behavior: Building marketing strategy (9th ed.). Boston, MA: Irwin/McGraw-Hill.
-
(2004)
Consumer Behavior: Building Marketing Strategy
-
-
Hawkins, D.1
Best, R.2
Coney, K.3
-
31
-
-
0001629615
-
Putting the service-profit chain to work
-
(March/April)
-
Heskett, J., Jones, T., Loveman, G., Sasser, Jr. W., & Schlesinger, L. (1994,March/April). Putting the service-profit chain to work. Harvard Business Review, 164-174.
-
(1994)
Harvard Business Review
, pp. 164-174
-
-
Heskett, J.1
Jones, T.2
Loveman, G.3
Sasser, W.4
Schlesinger, L.5
-
32
-
-
21844493092
-
EDLP, hi-lo, and margin arithmetic
-
(October)
-
Hoch, S., Dreze, X., & Purk, M. (1994, October). EDLP, hi-lo, and margin arithmetic. Journal of Marketing, 58, 16-27.
-
(1994)
Journal of Marketing
, vol.58
, pp. 16-27
-
-
Hoch, S.1
Dreze, X.2
Purk, M.3
-
33
-
-
17544368816
-
Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
-
Homburg, C., Koschate, N., & Hoyer, W. (2005). Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay. Journal of Marketing, 69(2), 84-96.
-
(2005)
Journal of Marketing
, vol.69
, Issue.2
, pp. 84-96
-
-
Homburg, C.1
Koschate, N.2
Hoyer, W.3
-
34
-
-
0004272921
-
A theory of buyer behavior
-
In R. Moyer (Ed.), Chicago, IL: American Marketing Association
-
Howard, J. & Sheth, J. (1967). A theory of buyer behavior. In R. Moyer (Ed.), Changing marketing systems. consumer, corporate & government interfaces: Proceedings of the 1967 Winter Conference of the American Marketing Association. Chicago, IL: American Marketing Association.
-
(1967)
Changing Marketing Systems. Consumer, Corporate & Government Interfaces: Proceedings of the 1967 Winter Conference of the American Marketing Association
-
-
Howard, J.1
Sheth, J.2
-
35
-
-
0002882147
-
Defining and estimating a trading area
-
(July)
-
Huff, D. (1964, July). Defining and estimating a trading area. Journal of Marketing, 28, 34-38.
-
(1964)
Journal of Marketing
, vol.28
, pp. 34-38
-
-
Huff, D.1
-
36
-
-
77957223938
-
Why you should welcome problems
-
Retrieved from
-
Julier, S. (2006). Why you should welcome problems. Gallup Management Journal. Retrieved from http://gmj.gallup.com
-
(2006)
Gallup Management Journal
-
-
Julier, S.1
-
37
-
-
0026494564
-
The balanced scorecard-measures that drive performance
-
(January/February)
-
Kaplan, R. & Norton, D. (1992, January/February). The balanced scorecard-measures that drive performance. Harvard Business Review, 71-79.
-
(1992)
Harvard Business Review
, pp. 71-79
-
-
Kaplan, R.1
Norton, D.2
-
38
-
-
33846250219
-
Plotting success with 'strategy maps'
-
Kaplan, R. & Norton, D. (2004). Plotting success with 'strategy maps'. Optimize, 61-65.
-
(2004)
Optimize
, pp. 61-65
-
-
Kaplan, R.1
Norton, D.2
-
39
-
-
0001334825
-
The functional approach to the study of attitudes
-
(Summer)
-
Katz, D. (1960, Summer). The functional approach to the study of attitudes. Public Opinion Quarterly, 163-204.
-
(1960)
Public Opinion Quarterly
, pp. 163-204
-
-
Katz, D.1
-
41
-
-
71249130382
-
Do measures of media engagement correlate with product purchase likelihood?
-
Kilger, M. & Romer, E. (2007). Do measures of media engagement correlate with product purchase likelihood? Journal of Advertising Research, 47, 313-325.
-
(2007)
Journal of Advertising Research
, vol.47
, pp. 313-325
-
-
Kilger, M.1
Romer, E.2
-
42
-
-
19944416544
-
The impact of mode of operation on sales performance in international services
-
Kirca, A. (2005). The impact of mode of operation on sales performance in international services. Journal of Services Marketing, 19, 39-46.
-
(2005)
Journal of Services Marketing
, vol.19
, pp. 39-46
-
-
Kirca, A.1
-
43
-
-
84856462688
-
Delhaize sees price war in U.S.
-
(Eastern Edition, New York, NY, August 7, 2009)
-
Kiviniemi, P. (2009). Delhaize sees price war in U.S. Wall Street Journal (Eastern Edition, New York, NY, August 7, 2009), 153(191), B5.
-
(2009)
Wall Street Journal
, vol.153
, Issue.191
-
-
Kiviniemi, P.1
-
44
-
-
0001020452
-
Performance measurement: Investors' balance scorecards
-
(November/December)
-
Light, D. (1998, November/December). Performance measurement: Investors' balance scorecards. Harvard Business Review, 17-20.
-
(1998)
Harvard Business Review
, pp. 17-20
-
-
Light, D.1
-
45
-
-
0002674142
-
Decomposing the determinants of retail facility choice using the method of hierarchical information integration: A supermarket illustration
-
(Spring)
-
Louviere, J. & Gaeth, G. (1987, Spring). Decomposing the determinants of retail facility choice using the method of hierarchical information integration: A supermarket illustration. Journal of Retailing, 63(1), 25-49.
-
(1987)
Journal of Retailing
, vol.63
, Issue.1
, pp. 25-49
-
-
Louviere, J.1
Gaeth, G.2
-
46
-
-
66749176832
-
An integrated model of trade-off difficulty and consumer choice
-
Luce, M., Bettman, R., & Payne, J. (2001). An integrated model of trade-off difficulty and consumer choice. Journal of Consumer Research, 1(Suppl.), 11-168.
-
(2001)
Journal of Consumer Research
, vol.1
, Issue.SUPPL.
, pp. 11-168
-
-
Luce, M.1
Bettman, R.2
Payne, J.3
-
47
-
-
77957221839
-
Frugal shoppers drive grocers back to basics
-
(Eastern Edition, New York, NY, June 24, 2009)
-
Martin, T. (2009). Frugal shoppers drive grocers back to basics. Wall Street Journal (Eastern Edition, New York, NY, June 24, 2009), 153(146), B1.
-
(2009)
Wall Street Journal
, vol.153
, Issue.146
-
-
Martin, T.1
-
48
-
-
77957230506
-
Price war dividing grocers into winners, losers
-
(Eastern Edition, New York, NY, July 29, 2009)
-
Martin, T. (2009). Price war dividing grocers into winners, losers. Wall Street Journal (Eastern Edition, New York, NY, July 29, 2009), 153(183), B3.
-
(2009)
Wall Street Journal
, vol.153
, Issue.183
-
-
Martin, T.1
-
49
-
-
0040007014
-
Ensuring customer satisfaction is a strategic issue, not just an operational one
-
(December) Chicago, IL
-
McLaughlin, J. (1993, December). Ensuring customer satisfaction is a strategic issue, not just an operational one. AIC Customer Satisfaction Conference presentation, Chicago, IL.
-
(1993)
AIC Customer Satisfaction Conference Presentation
-
-
McLaughlin, J.1
-
51
-
-
77957227174
-
How to sustain a customer service strategy
-
McKenna, T. (2006). How to sustain a customer service strategy. National Petroleum News, 98(3), 16.
-
(2006)
National Petroleum News
, vol.98
, Issue.3
, pp. 16
-
-
McKenna, T.1
-
52
-
-
0001990652
-
Probabilistic models of consumer choice behavior
-
In T. Robertson & H. Kassarjian (Eds.), Englewood Cliffs, NJ: Prentice-Hall
-
Meyer, R. & Kahn, B. (1991). Probabilistic models of consumer choice behavior. In T. Robertson & H. Kassarjian (Eds.), Handbook of Consumer Behavior (pp. 85-123). Englewood Cliffs, NJ: Prentice-Hall.
-
(1991)
Handbook of Consumer Behavior
, pp. 85-123
-
-
Meyer, R.1
Kahn, B.2
-
53
-
-
84986018826
-
Wine production as a service experience-the effects of service quality on wine sales
-
O'Neill, M., Palmer, A., & Charters, S. (2002). Wine production as a service experience-the effects of service quality on wine sales. Journal of Services Marketing, 16, 342-363.
-
(2002)
Journal of Services Marketing
, vol.16
, pp. 342-363
-
-
O'Neill, M.1
Palmer, A.2
Charters, S.3
-
55
-
-
0001312089
-
Servqual: A multiple-item scale for measuring consumer perceptions of service quality
-
Parasuraman, A., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-41.
-
(1988)
Journal of Retailing
, vol.64
, Issue.1
, pp. 12-41
-
-
Parasuraman, A.1
Zeithaml, V.2
Berry, L.3
-
56
-
-
0030636055
-
Attitudes and attitude change
-
Petty, R., Wegener, D., & Fabriger, L. (1997). Attitudes and attitude change. Annual Review of Psychology, 48(1), 609-648.
-
(1997)
Annual Review of Psychology
, vol.48
, Issue.1
, pp. 609-648
-
-
Petty, R.1
Wegener, D.2
Fabriger, L.3
-
57
-
-
29744444901
-
Welcome to your experience: Where you can checkout anytime you want but you can never leave
-
Pullman, M. & Gross, M. (2003). Welcome to your experience: Where you can checkout anytime you want but you can never leave. Journal of Business and Management, 9(3), 215-232.
-
(2003)
Journal of Business and Management
, vol.9
, Issue.3
, pp. 215-232
-
-
Pullman, M.1
Gross, M.2
-
58
-
-
0000803671
-
Forecasting the effects of an aging population on product consumption: An age-period-cohort framework
-
Rentz, J. & Reynolds, F. (1991). Forecasting the effects of an aging population on product consumption: An age-period-cohort framework. Journal of Marketing Research, 28, 355-361.
-
(1991)
Journal of Marketing Research
, vol.28
, pp. 355-361
-
-
Rentz, J.1
Reynolds, F.2
-
59
-
-
0038927083
-
Analyzing changing consumption patterns with cohort analysis
-
(February)
-
Reynolds, F. & Stout, R. (1983, February). Analyzing changing consumption patterns with cohort analysis. Journal of Marketing Research, 20, 12-20.
-
(1983)
Journal of Marketing Research
, vol.20
, pp. 12-20
-
-
Reynolds, F.1
Stout, R.2
-
60
-
-
21744438808
-
Measuring emotions in the consumption experience
-
(September)
-
Richins, M. (1997, September). Measuring emotions in the consumption experience. Journal of Consumer Research, 24, 127-146.
-
(1997)
Journal of Consumer Research
, vol.24
, pp. 127-146
-
-
Richins, M.1
-
61
-
-
0000901855
-
Cohort generational influences on consumer socialization
-
In C. T. Allen & D. R. John (Eds.), Provo, UT: Association for Consumer Research
-
Rindfleisch, A. (1994). Cohort generational influences on consumer socialization. In C. T. Allen & D. R. John (Eds.), Advances in consumer research XXI (pp. 470-476). Provo, UT: Association for Consumer Research.
-
(1994)
Advances in Consumer Research XXI
, pp. 470-476
-
-
Rindfleisch, A.1
-
62
-
-
77957222363
-
Consumer behavior theory: Preface
-
In T. Robertson & H. Kassarjian (Eds.), (pp. vii-x). Englewood Cliffs, NJ: Prentice-Hall
-
Robertson, T. & H. Kassarjian, H. (1991). Consumer behavior theory: Preface. In T. Robertson & H. Kassarjian (Eds.), Handbook of consumer behavior (pp. vii-x). Englewood Cliffs, NJ: Prentice-Hall.
-
(1991)
Handbook of Consumer Behavior
-
-
Robertson, T.1
Kassarjian, H.2
-
63
-
-
84951263089
-
Carrefour restores low-price strategy in hypermarkets to fight discounters
-
(Eastern Edition, New York, NY, June 30, 2009)
-
Rohwedder, C. (2009). Carrefour restores low-price strategy in hypermarkets to fight discounters. The Wall Street Journal (Eastern Edition, New York, NY, June 30, 2009), 153(151), B1.
-
(2009)
The Wall Street Journal
, vol.153
, Issue.151
-
-
Rohwedder, C.1
-
64
-
-
0036812191
-
Getting return on quality: Revenue expansion, cost reduction, or both
-
(October)
-
Rust, R., Moorman, C., & Dickson, P. (2002, October). Getting return on quality: Revenue expansion, cost reduction, or both. Journal of Marketing, 66, 7-24.
-
(2002)
Journal of Marketing
, vol.66
, pp. 7-24
-
-
Rust, R.1
Moorman, C.2
Dickson, P.3
-
65
-
-
77957245988
-
Tracking the age wave
-
In F. R. Kardes & M. Sujan (Eds.), Provo, UT: Association for Consumer Research
-
Rust, R. & Yeung, K. (1995). Tracking the age wave. In F. R. Kardes & M. Sujan (Eds.), Advances in consumer research XXII (pp. 680-685). Provo, UT: Association for Consumer Research.
-
(1995)
Advances in Consumer Research XXII
, pp. 680-685
-
-
Rust, R.1
Yeung, K.2
-
66
-
-
0003726643
-
-
Chicago, IL: Probus
-
Rust, R., Zahorik, A., & Keiningham, T. (1994). Return on quality. Chicago, IL: Probus.
-
(1994)
Return On Quality
-
-
Rust, R.1
Zahorik, A.2
Keiningham, T.3
-
67
-
-
0035647279
-
Promoting a brand's emotional benefits
-
Ruth, J. (2001). Promoting a brand's emotional benefits. Journal of Consumer Psychology, 11(2), 99-113.
-
(2001)
Journal of Consumer Psychology
, vol.11
, Issue.2
, pp. 99-113
-
-
Ruth, J.1
-
68
-
-
0010054663
-
What's for dinner?
-
(May 15, 1995)
-
Saporito, W. (1995). What's for dinner? Fortune (May 15, 1995), 131(9), 62.
-
(1995)
Fortune
, vol.131
, Issue.9
, pp. 62
-
-
Saporito, W.1
-
69
-
-
77957223673
-
The practices of a services savvy reseller
-
Services Revenue, Retrieved March 15, 2007, from
-
Services Revenue. (2004). "The practices of a services savvy reseller." Services Revenue: Knowledge and Tools for services marketing and sales. Retrieved March 15, 2007, from http://www.servicesrevenue.com
-
(2004)
Services Revenue: Knowledge and Tools For Services Marketing and Sales
-
-
-
70
-
-
0002682417
-
Automating the balanced scorecard
-
Silk, S. (1998). Automating the balanced scorecard. Management Accounting, 79(11), 38-44.
-
(1998)
Management Accounting
, vol.79
, Issue.11
, pp. 38-44
-
-
Silk, S.1
-
71
-
-
0032084441
-
A model of consumer perceptions and store loyalty intentions for a supermarket retailer
-
Sirohi, N., McLaughlin, E., & Witrink, R. (1998). A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing, 74, 223-246.
-
(1998)
Journal of Retailing
, vol.74
, pp. 223-246
-
-
Sirohi, N.1
McLaughlin, E.2
Witrink, R.3
-
72
-
-
77957235105
-
Grocery store pricing and its affect on initial & ongoing store choice
-
von Freymann, J. (2002). Grocery store pricing and its affect on initial & ongoing store choice. Marketing Management Journal, 12(1), 107-119.
-
(2002)
Marketing Management Journal
, vol.12
, Issue.1
, pp. 107-119
-
-
von Freymann, J.1
-
73
-
-
77957232570
-
Age and generational cohort effects in store assessments & choice: A case study
-
von Freymann, J. (2006). Age and generational cohort effects in store assessments & choice: A case study. Marketing Management Journal, 16, 203-222.
-
(2006)
Marketing Management Journal
, vol.16
, pp. 203-222
-
-
von Freymann, J.1
-
74
-
-
77957221031
-
An IMC process framework for a communicationsbased services marketing model: A case study
-
(Winter), in press
-
von Freymann, J. (2010, Winter). An IMC process framework for a communicationsbased services marketing model: A case study. Journal of Promotion Management, 16(4), in press.
-
(2010)
Journal of Promotion Management
, vol.16
, Issue.4
-
-
von Freymann, J.1
-
75
-
-
0001590716
-
Issues in marketing's use of multiattribute models
-
Wilkie, W. & Pessemier, E. (1973). Issues in marketing's use of multiattribute models. Journal of Marketing Research, 10, 428-441.
-
(1973)
Journal of Marketing Research
, vol.10
, pp. 428-441
-
-
Wilkie, W.1
Pessemier, E.2
-
76
-
-
0042694223
-
Learning why some customers shop at less convenient stores
-
Woodside, A. & Trappey, R., III. (2001). Learning why some customers shop at less convenient stores. Journal of Business Research, 54, 151-159.
-
(2001)
Journal of Business Research
, vol.54
, pp. 151-159
-
-
Woodside, A.1
Trappey III, R.2
-
77
-
-
51849151614
-
Less is more: How scarcity influences consumers' perceptions and purchase intents through mediating variables
-
Wu, C. & Hsing, S.-S. (2006). Less is more: How scarcity influences consumers' perceptions and purchase intents through mediating variables. Journal of the American Academy of Business, 9(2), 125-132.
-
(2006)
Journal of the American Academy of Business
, vol.9
, Issue.2
, pp. 125-132
-
-
Wu, C.1
Hsing, S.-S.2
-
78
-
-
23044518118
-
Service quality, profitability, and the economic worth of customers
-
(January)
-
Zeithaml, V. (2000, January). Service quality, profitability, and the economic worth of customers. Journal of the Academy of Marketing Science, 28(1), 67-85.
-
(2000)
Journal of the Academy of Marketing Science
, vol.28
, Issue.1
, pp. 67-85
-
-
Zeithaml, V.1
-
79
-
-
0030548125
-
The behavioral consequences of service quality
-
(April)
-
Zeithaml, V., Berry, L., & Parasuraman, A. (1996, April). The behavioral consequences of service quality. Journal of Marketing, 60, 31-46.
-
(1996)
Journal of Marketing
, vol.60
, pp. 31-46
-
-
Zeithaml, V.1
Berry, L.2
Parasuraman, A.3
-
80
-
-
0003985482
-
-
(5th ed.). New York, NY: McGraw-Hill
-
Zeithaml, V., Bitner, M., & Gremler, D. (2009). Services marketing: Integrating customer focus across the firm (5th ed.). New York, NY: McGraw-Hill.
-
(2009)
Services Marketing: Integrating Customer Focus Across the Firm
-
-
Zeithaml, V.1
Bitner, M.2
Gremler, D.3
|