메뉴 건너뛰기




Volumn 31, Issue 4, 2010, Pages 381-419

Consumer service quality assessments and future revenues in small businesses: A case study

Author keywords

Emotion; Grocery store formats; Service quality assessments; Servqual; Small business services; Store choice

Indexed keywords


EID: 77957245116     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332969.2010.510720     Document Type: Article
Times cited : (3)

References (80)
  • 1
    • 85050784647 scopus 로고
    • Advertising doesn't manipulate consumers
    • (April)
    • Achenbaum, A. (1970, April). Advertising doesn't manipulate consumers. Journal of Advertising Research, 3-13.
    • (1970) Journal of Advertising Research , pp. 3-13
    • Achenbaum, A.1
  • 2
    • 84990321409 scopus 로고    scopus 로고
    • Strengthening the satisfaction-profit chain
    • Anderson, E. & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of Service Research, 3(2), 107-120.
    • (2000) Journal of Service Research , vol.3 , Issue.2 , pp. 107-120
    • Anderson, E.1    Mittal, V.2
  • 3
    • 20444405530 scopus 로고
    • The antecedents and consequences of customer satisfaction for firms
    • (Spring)
    • Anderson, E. & Sullivan, J. (1992, Spring). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12, 125-143.
    • (1992) Marketing Science , vol.12 , pp. 125-143
    • Anderson, E.1    Sullivan, J.2
  • 4
    • 0000335049 scopus 로고
    • Determinant attributes in retail patronage: Seasonal, temporal, regional, and international comparisons
    • (May)
    • Arnould, S., Oum, T., & Tigert, D. (1983, May). Determinant attributes in retail patronage: Seasonal, temporal, regional, and international comparisons. Journal of Marketing Research, 20, 149-157.
    • (1983) Journal of Marketing Research , vol.20 , pp. 149-157
    • Arnould, S.1    Oum, T.2    Tigert, D.3
  • 5
    • 77957226786 scopus 로고    scopus 로고
    • Accelerating sales performance for VISA by closing the communications gaps
    • Ashworth, A. (2005). Accelerating sales performance for VISA by closing the communications gaps. Journal of Financial Services Marketing, 9(4), 318-328.
    • (2005) Journal of Financial Services Marketing , vol.9 , Issue.4 , pp. 318-328
    • Ashworth, A.1
  • 6
    • 20444466509 scopus 로고    scopus 로고
    • Linking perceived quality and customer satisfaction to store traffic & revenue growth
    • Babakus, E., Bienstock, C., & Van Scotter, J. (2004). Linking perceived quality and customer satisfaction to store traffic & revenue growth. Decision Sciences, 35(4), 713-737.
    • (2004) Decision Sciences , vol.35 , Issue.4 , pp. 713-737
    • Babakus, E.1    Bienstock, C.2    van Scotter, J.3
  • 7
    • 0033426710 scopus 로고    scopus 로고
    • Goal setting & goal striving in consumer behavior
    • (October)
    • Bagozzi, R. & Dholakia, U. (1999, October). Goal setting & goal striving in consumer behavior. Journal of Marketing, 63, (SI), 19-33.
    • (1999) Journal of Marketing , vol.63 , Issue.SI , pp. 19-33
    • Bagozzi, R.1    Dholakia, U.2
  • 9
    • 0032367374 scopus 로고    scopus 로고
    • Determining where to shop: Fixed costs of shopping
    • Bell, D., Ho, T.-H., & Tang, C. (1998). Determining where to shop: Fixed costs of shopping. Journal of Marketing Research, 35, 352-370.
    • (1998) Journal of Marketing Research , vol.35 , pp. 352-370
    • Bell, D.1    Ho, T.-H.2    Tang, C.3
  • 11
    • 84986155804 scopus 로고    scopus 로고
    • Investigating drivers of bank loyalty: The complex relationship between image, service quality, and satisfaction
    • Bloemer, J., de Ruyter, K., & Peeters, P. (1998). Investigating drivers of bank loyalty: The complex relationship between image, service quality, and satisfaction. International Journal of Bank Marketing, 16, 276-286.
    • (1998) International Journal of Bank Marketing , vol.16 , pp. 276-286
    • Bloemer, J.1    de Ruyter, K.2    Peeters, P.3
  • 12
    • 0009161381 scopus 로고
    • Conceptualizing and testing a dynamic process model of service quality (Report No. 92)
    • Boulding, W., Staelin, R., Kalra, A., & Zeithaml, V. (1992). Conceptualizing and testing a dynamic process model of service quality (Report No. 92). Marketing Science Institute, 191.
    • (1992) Marketing Science Institute , pp. 191
    • Boulding, W.1    Staelin, R.2    Kalra, A.3    Zeithaml, V.4
  • 13
    • 77957227578 scopus 로고    scopus 로고
    • Retailers cut back on variety, once the spice of marketing
    • (Eastern Edition, New York, NY, June 25, 2009)
    • Brat, I., Byron, E., & Zimmerman, A. (2009). Retailers cut back on variety, once the spice of marketing. Wall Street Journal (Eastern Edition, New York, NY, June 25, 2009), 153(148), A1.
    • (2009) Wall Street Journal , vol.153 , Issue.148
    • Brat, I.1    Byron, E.2    Zimmerman, A.3
  • 14
    • 31644438223 scopus 로고    scopus 로고
    • Services advertising and integrated marketing communications: An empirical examination
    • Carlson, L., Grove, S., & Dorsch, M. (2003). Services advertising and integrated marketing communications: An empirical examination. Journal of Current Issues & Research in Advertising, 25(2), 69-82.
    • (2003) Journal of Current Issues & Research in Advertising , vol.25 , Issue.2 , pp. 69-82
    • Carlson, L.1    Grove, S.2    Dorsch, M.3
  • 15
    • 33845327553 scopus 로고    scopus 로고
    • When service fails: The role of the salesperson and the customer
    • Chang, C. (2006). When service fails: The role of the salesperson and the customer. Psychology & Marketing, 23, 203-224.
    • (2006) Psychology & Marketing , vol.23 , pp. 203-224
    • Chang, C.1
  • 16
    • 0000724127 scopus 로고
    • Affect and consumer behavior
    • In T. Robertson & H. Kassarjian (Eds.), Englewood Cliffs, NJ: Prentice-Hall
    • Cohen, J. & Areni, C. (1991). Affect and consumer behavior. In T. Robertson & H. Kassarjian (Eds.), Handbook of consumer behavior (pp. 188-240). Englewood Cliffs, NJ: Prentice-Hall.
    • (1991) Handbook of Consumer Behavior , pp. 188-240
    • Cohen, J.1    Areni, C.2
  • 17
    • 0002704641 scopus 로고    scopus 로고
    • Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
    • Cronin, J., Brady, M., & Hult, G. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76, 193-218.
    • (2000) Journal of Retailing , vol.76 , pp. 193-218
    • Cronin, J.1    Brady, M.2    Hult, G.3
  • 18
    • 0030527488 scopus 로고    scopus 로고
    • A measure of service quality for retail stores: Scale development and validation
    • Dabholkar, P., Thorpe, D., & Rentz, J. (1996). A measure of service quality for retail stores: Scale development and validation. Journal of the Academy of Marketing Sciences, 24(1), 3-16.
    • (1996) Journal of the Academy of Marketing Sciences , vol.24 , Issue.1 , pp. 3-16
    • Dabholkar, P.1    Thorpe, D.2    Rentz, J.3
  • 19
    • 33745771092 scopus 로고    scopus 로고
    • The effect of service evaluations on behavioral intentions and quality of life
    • Dagger, T. & Sweeney, J. (2006). The effect of service evaluations on behavioral intentions and quality of life. Journal of Service Research, 9(1), 3-18.
    • (2006) Journal of Service Research , vol.9 , Issue.1 , pp. 3-18
    • Dagger, T.1    Sweeney, J.2
  • 20
    • 0034147928 scopus 로고    scopus 로고
    • Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, & other search attributes
    • Degeratu, A., Rangaswamy, A., & Wu, J. (2001). Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, & other search attributes. International Journal of Research in Marketing, 17(1), 55-78.
    • (2001) International Journal of Research in Marketing , vol.17 , Issue.1 , pp. 55-78
    • Degeratu, A.1    Rangaswamy, A.2    Wu, J.3
  • 21
    • 77957232443 scopus 로고
    • How leading retailers stay on top
    • In P. Kotler & K. Cox (Eds.), 4th ed., Englewood Cliffs, NJ: Prentice-Hall
    • Densmore, M. & Kaufman, S. (1988). How leading retailers stay on top. In P. Kotler & K. Cox (Eds.), Marketing management & strategy: A reader (4th ed., pp. 331-349). Englewood Cliffs, NJ: Prentice-Hall.
    • (1988) Marketing Management & Strategy: A Reader , pp. 331-349
    • Densmore, M.1    Kaufman, S.2
  • 22
    • 0032391195 scopus 로고    scopus 로고
    • A communication-based marketing model for managing
    • Duncan, T. & Moriarty, S. (1998). A communication-based marketing model for managing. Journal of Marketing, 62(2), 1-14.
    • (1998) Journal of Marketing , vol.62 , Issue.2 , pp. 1-14
    • Duncan, T.1    Moriarty, S.2
  • 23
    • 23044521314 scopus 로고    scopus 로고
    • The impact of research design on consumer price recall accuracy: An integrative review
    • Estelami, H. & Lehmann, D. (2001). The impact of research design on consumer price recall accuracy: An integrative review. Journal of the Academy of Marketing Science, 29(1), 36-49.
    • (2001) Journal of the Academy of Marketing Science , vol.29 , Issue.1 , pp. 36-49
    • Estelami, H.1    Lehmann, D.2
  • 24
    • 0031502184 scopus 로고    scopus 로고
    • Reliability assessment and optimization of marketing measurement
    • Finn, A. & Kayande, U. (1997). Reliability assessment and optimization of marketing measurement. Journal of Marketing Research, 34, 262-276.
    • (1997) Journal of Marketing Research , vol.34 , pp. 262-276
    • Finn, A.1    Kayande, U.2
  • 25
    • 0010130556 scopus 로고
    • Shopping center patronage models: Fashioning a consideration set solution
    • Finn, A. & Louviere, J. (1990). Shopping center patronage models: Fashioning a consideration set solution. Journal of Business Research, 21, 259-275.
    • (1990) Journal of Business Research , vol.21 , pp. 259-275
    • Finn, A.1    Louviere, J.2
  • 26
    • 0039577255 scopus 로고
    • An overview of the attitude construct
    • In G. Hafer (Ed.), (8th ed.). Chicago, IL: American Marketing Association
    • Fishbein, M. (1980). An overview of the attitude construct. In G. Hafer (Ed.), A look back, a look ahead (8th ed.). Chicago, IL: American Marketing Association.
    • (1980) A Look Back, a Look Ahead
    • Fishbein, M.1
  • 27
    • 0039414807 scopus 로고
    • (American Marketing Association Worth Repeating Series, No. 922, CS01). Chicago, IL: American Marketing Association
    • Gale, B. (1992). Monitoring customer satisfaction and market-perceived quality. (American Marketing Association Worth Repeating Series, No. 922, CS01). Chicago, IL: American Marketing Association.
    • (1992) Monitoring Customer Satisfaction and Market-perceived Quality
    • Gale, B.1
  • 28
    • 0041914667 scopus 로고    scopus 로고
    • The role of social-identity function of attitudes in consumer innovativeness and opinion leadership
    • Grewal, R., Mehta, R., & Kardes, F. (2000). The role of social-identity function of attitudes in consumer innovativeness and opinion leadership. Journal of Economic Psychology, 21, 233-252.
    • (2000) Journal of Economic Psychology , vol.21 , pp. 233-252
    • Grewal, R.1    Mehta, R.2    Kardes, F.3
  • 32
    • 21844493092 scopus 로고
    • EDLP, hi-lo, and margin arithmetic
    • (October)
    • Hoch, S., Dreze, X., & Purk, M. (1994, October). EDLP, hi-lo, and margin arithmetic. Journal of Marketing, 58, 16-27.
    • (1994) Journal of Marketing , vol.58 , pp. 16-27
    • Hoch, S.1    Dreze, X.2    Purk, M.3
  • 33
    • 17544368816 scopus 로고    scopus 로고
    • Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
    • Homburg, C., Koschate, N., & Hoyer, W. (2005). Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay. Journal of Marketing, 69(2), 84-96.
    • (2005) Journal of Marketing , vol.69 , Issue.2 , pp. 84-96
    • Homburg, C.1    Koschate, N.2    Hoyer, W.3
  • 35
    • 0002882147 scopus 로고
    • Defining and estimating a trading area
    • (July)
    • Huff, D. (1964, July). Defining and estimating a trading area. Journal of Marketing, 28, 34-38.
    • (1964) Journal of Marketing , vol.28 , pp. 34-38
    • Huff, D.1
  • 36
    • 77957223938 scopus 로고    scopus 로고
    • Why you should welcome problems
    • Retrieved from
    • Julier, S. (2006). Why you should welcome problems. Gallup Management Journal. Retrieved from http://gmj.gallup.com
    • (2006) Gallup Management Journal
    • Julier, S.1
  • 37
    • 0026494564 scopus 로고
    • The balanced scorecard-measures that drive performance
    • (January/February)
    • Kaplan, R. & Norton, D. (1992, January/February). The balanced scorecard-measures that drive performance. Harvard Business Review, 71-79.
    • (1992) Harvard Business Review , pp. 71-79
    • Kaplan, R.1    Norton, D.2
  • 38
    • 33846250219 scopus 로고    scopus 로고
    • Plotting success with 'strategy maps'
    • Kaplan, R. & Norton, D. (2004). Plotting success with 'strategy maps'. Optimize, 61-65.
    • (2004) Optimize , pp. 61-65
    • Kaplan, R.1    Norton, D.2
  • 39
    • 0001334825 scopus 로고
    • The functional approach to the study of attitudes
    • (Summer)
    • Katz, D. (1960, Summer). The functional approach to the study of attitudes. Public Opinion Quarterly, 163-204.
    • (1960) Public Opinion Quarterly , pp. 163-204
    • Katz, D.1
  • 41
    • 71249130382 scopus 로고    scopus 로고
    • Do measures of media engagement correlate with product purchase likelihood?
    • Kilger, M. & Romer, E. (2007). Do measures of media engagement correlate with product purchase likelihood? Journal of Advertising Research, 47, 313-325.
    • (2007) Journal of Advertising Research , vol.47 , pp. 313-325
    • Kilger, M.1    Romer, E.2
  • 42
    • 19944416544 scopus 로고    scopus 로고
    • The impact of mode of operation on sales performance in international services
    • Kirca, A. (2005). The impact of mode of operation on sales performance in international services. Journal of Services Marketing, 19, 39-46.
    • (2005) Journal of Services Marketing , vol.19 , pp. 39-46
    • Kirca, A.1
  • 43
    • 84856462688 scopus 로고    scopus 로고
    • Delhaize sees price war in U.S.
    • (Eastern Edition, New York, NY, August 7, 2009)
    • Kiviniemi, P. (2009). Delhaize sees price war in U.S. Wall Street Journal (Eastern Edition, New York, NY, August 7, 2009), 153(191), B5.
    • (2009) Wall Street Journal , vol.153 , Issue.191
    • Kiviniemi, P.1
  • 44
    • 0001020452 scopus 로고    scopus 로고
    • Performance measurement: Investors' balance scorecards
    • (November/December)
    • Light, D. (1998, November/December). Performance measurement: Investors' balance scorecards. Harvard Business Review, 17-20.
    • (1998) Harvard Business Review , pp. 17-20
    • Light, D.1
  • 45
    • 0002674142 scopus 로고
    • Decomposing the determinants of retail facility choice using the method of hierarchical information integration: A supermarket illustration
    • (Spring)
    • Louviere, J. & Gaeth, G. (1987, Spring). Decomposing the determinants of retail facility choice using the method of hierarchical information integration: A supermarket illustration. Journal of Retailing, 63(1), 25-49.
    • (1987) Journal of Retailing , vol.63 , Issue.1 , pp. 25-49
    • Louviere, J.1    Gaeth, G.2
  • 46
    • 66749176832 scopus 로고    scopus 로고
    • An integrated model of trade-off difficulty and consumer choice
    • Luce, M., Bettman, R., & Payne, J. (2001). An integrated model of trade-off difficulty and consumer choice. Journal of Consumer Research, 1(Suppl.), 11-168.
    • (2001) Journal of Consumer Research , vol.1 , Issue.SUPPL. , pp. 11-168
    • Luce, M.1    Bettman, R.2    Payne, J.3
  • 47
    • 77957221839 scopus 로고    scopus 로고
    • Frugal shoppers drive grocers back to basics
    • (Eastern Edition, New York, NY, June 24, 2009)
    • Martin, T. (2009). Frugal shoppers drive grocers back to basics. Wall Street Journal (Eastern Edition, New York, NY, June 24, 2009), 153(146), B1.
    • (2009) Wall Street Journal , vol.153 , Issue.146
    • Martin, T.1
  • 48
    • 77957230506 scopus 로고    scopus 로고
    • Price war dividing grocers into winners, losers
    • (Eastern Edition, New York, NY, July 29, 2009)
    • Martin, T. (2009). Price war dividing grocers into winners, losers. Wall Street Journal (Eastern Edition, New York, NY, July 29, 2009), 153(183), B3.
    • (2009) Wall Street Journal , vol.153 , Issue.183
    • Martin, T.1
  • 49
    • 0040007014 scopus 로고
    • Ensuring customer satisfaction is a strategic issue, not just an operational one
    • (December) Chicago, IL
    • McLaughlin, J. (1993, December). Ensuring customer satisfaction is a strategic issue, not just an operational one. AIC Customer Satisfaction Conference presentation, Chicago, IL.
    • (1993) AIC Customer Satisfaction Conference Presentation
    • McLaughlin, J.1
  • 51
    • 77957227174 scopus 로고    scopus 로고
    • How to sustain a customer service strategy
    • McKenna, T. (2006). How to sustain a customer service strategy. National Petroleum News, 98(3), 16.
    • (2006) National Petroleum News , vol.98 , Issue.3 , pp. 16
    • McKenna, T.1
  • 52
    • 0001990652 scopus 로고
    • Probabilistic models of consumer choice behavior
    • In T. Robertson & H. Kassarjian (Eds.), Englewood Cliffs, NJ: Prentice-Hall
    • Meyer, R. & Kahn, B. (1991). Probabilistic models of consumer choice behavior. In T. Robertson & H. Kassarjian (Eds.), Handbook of Consumer Behavior (pp. 85-123). Englewood Cliffs, NJ: Prentice-Hall.
    • (1991) Handbook of Consumer Behavior , pp. 85-123
    • Meyer, R.1    Kahn, B.2
  • 53
    • 84986018826 scopus 로고    scopus 로고
    • Wine production as a service experience-the effects of service quality on wine sales
    • O'Neill, M., Palmer, A., & Charters, S. (2002). Wine production as a service experience-the effects of service quality on wine sales. Journal of Services Marketing, 16, 342-363.
    • (2002) Journal of Services Marketing , vol.16 , pp. 342-363
    • O'Neill, M.1    Palmer, A.2    Charters, S.3
  • 55
    • 0001312089 scopus 로고
    • Servqual: A multiple-item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-41.
    • (1988) Journal of Retailing , vol.64 , Issue.1 , pp. 12-41
    • Parasuraman, A.1    Zeithaml, V.2    Berry, L.3
  • 57
    • 29744444901 scopus 로고    scopus 로고
    • Welcome to your experience: Where you can checkout anytime you want but you can never leave
    • Pullman, M. & Gross, M. (2003). Welcome to your experience: Where you can checkout anytime you want but you can never leave. Journal of Business and Management, 9(3), 215-232.
    • (2003) Journal of Business and Management , vol.9 , Issue.3 , pp. 215-232
    • Pullman, M.1    Gross, M.2
  • 58
    • 0000803671 scopus 로고
    • Forecasting the effects of an aging population on product consumption: An age-period-cohort framework
    • Rentz, J. & Reynolds, F. (1991). Forecasting the effects of an aging population on product consumption: An age-period-cohort framework. Journal of Marketing Research, 28, 355-361.
    • (1991) Journal of Marketing Research , vol.28 , pp. 355-361
    • Rentz, J.1    Reynolds, F.2
  • 59
    • 0038927083 scopus 로고
    • Analyzing changing consumption patterns with cohort analysis
    • (February)
    • Reynolds, F. & Stout, R. (1983, February). Analyzing changing consumption patterns with cohort analysis. Journal of Marketing Research, 20, 12-20.
    • (1983) Journal of Marketing Research , vol.20 , pp. 12-20
    • Reynolds, F.1    Stout, R.2
  • 60
    • 21744438808 scopus 로고    scopus 로고
    • Measuring emotions in the consumption experience
    • (September)
    • Richins, M. (1997, September). Measuring emotions in the consumption experience. Journal of Consumer Research, 24, 127-146.
    • (1997) Journal of Consumer Research , vol.24 , pp. 127-146
    • Richins, M.1
  • 61
    • 0000901855 scopus 로고
    • Cohort generational influences on consumer socialization
    • In C. T. Allen & D. R. John (Eds.), Provo, UT: Association for Consumer Research
    • Rindfleisch, A. (1994). Cohort generational influences on consumer socialization. In C. T. Allen & D. R. John (Eds.), Advances in consumer research XXI (pp. 470-476). Provo, UT: Association for Consumer Research.
    • (1994) Advances in Consumer Research XXI , pp. 470-476
    • Rindfleisch, A.1
  • 62
    • 77957222363 scopus 로고
    • Consumer behavior theory: Preface
    • In T. Robertson & H. Kassarjian (Eds.), (pp. vii-x). Englewood Cliffs, NJ: Prentice-Hall
    • Robertson, T. & H. Kassarjian, H. (1991). Consumer behavior theory: Preface. In T. Robertson & H. Kassarjian (Eds.), Handbook of consumer behavior (pp. vii-x). Englewood Cliffs, NJ: Prentice-Hall.
    • (1991) Handbook of Consumer Behavior
    • Robertson, T.1    Kassarjian, H.2
  • 63
    • 84951263089 scopus 로고    scopus 로고
    • Carrefour restores low-price strategy in hypermarkets to fight discounters
    • (Eastern Edition, New York, NY, June 30, 2009)
    • Rohwedder, C. (2009). Carrefour restores low-price strategy in hypermarkets to fight discounters. The Wall Street Journal (Eastern Edition, New York, NY, June 30, 2009), 153(151), B1.
    • (2009) The Wall Street Journal , vol.153 , Issue.151
    • Rohwedder, C.1
  • 64
    • 0036812191 scopus 로고    scopus 로고
    • Getting return on quality: Revenue expansion, cost reduction, or both
    • (October)
    • Rust, R., Moorman, C., & Dickson, P. (2002, October). Getting return on quality: Revenue expansion, cost reduction, or both. Journal of Marketing, 66, 7-24.
    • (2002) Journal of Marketing , vol.66 , pp. 7-24
    • Rust, R.1    Moorman, C.2    Dickson, P.3
  • 65
    • 77957245988 scopus 로고
    • Tracking the age wave
    • In F. R. Kardes & M. Sujan (Eds.), Provo, UT: Association for Consumer Research
    • Rust, R. & Yeung, K. (1995). Tracking the age wave. In F. R. Kardes & M. Sujan (Eds.), Advances in consumer research XXII (pp. 680-685). Provo, UT: Association for Consumer Research.
    • (1995) Advances in Consumer Research XXII , pp. 680-685
    • Rust, R.1    Yeung, K.2
  • 67
    • 0035647279 scopus 로고    scopus 로고
    • Promoting a brand's emotional benefits
    • Ruth, J. (2001). Promoting a brand's emotional benefits. Journal of Consumer Psychology, 11(2), 99-113.
    • (2001) Journal of Consumer Psychology , vol.11 , Issue.2 , pp. 99-113
    • Ruth, J.1
  • 68
    • 0010054663 scopus 로고
    • What's for dinner?
    • (May 15, 1995)
    • Saporito, W. (1995). What's for dinner? Fortune (May 15, 1995), 131(9), 62.
    • (1995) Fortune , vol.131 , Issue.9 , pp. 62
    • Saporito, W.1
  • 69
    • 77957223673 scopus 로고    scopus 로고
    • The practices of a services savvy reseller
    • Services Revenue, Retrieved March 15, 2007, from
    • Services Revenue. (2004). "The practices of a services savvy reseller." Services Revenue: Knowledge and Tools for services marketing and sales. Retrieved March 15, 2007, from http://www.servicesrevenue.com
    • (2004) Services Revenue: Knowledge and Tools For Services Marketing and Sales
  • 70
    • 0002682417 scopus 로고    scopus 로고
    • Automating the balanced scorecard
    • Silk, S. (1998). Automating the balanced scorecard. Management Accounting, 79(11), 38-44.
    • (1998) Management Accounting , vol.79 , Issue.11 , pp. 38-44
    • Silk, S.1
  • 71
    • 0032084441 scopus 로고    scopus 로고
    • A model of consumer perceptions and store loyalty intentions for a supermarket retailer
    • Sirohi, N., McLaughlin, E., & Witrink, R. (1998). A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing, 74, 223-246.
    • (1998) Journal of Retailing , vol.74 , pp. 223-246
    • Sirohi, N.1    McLaughlin, E.2    Witrink, R.3
  • 72
    • 77957235105 scopus 로고    scopus 로고
    • Grocery store pricing and its affect on initial & ongoing store choice
    • von Freymann, J. (2002). Grocery store pricing and its affect on initial & ongoing store choice. Marketing Management Journal, 12(1), 107-119.
    • (2002) Marketing Management Journal , vol.12 , Issue.1 , pp. 107-119
    • von Freymann, J.1
  • 73
    • 77957232570 scopus 로고    scopus 로고
    • Age and generational cohort effects in store assessments & choice: A case study
    • von Freymann, J. (2006). Age and generational cohort effects in store assessments & choice: A case study. Marketing Management Journal, 16, 203-222.
    • (2006) Marketing Management Journal , vol.16 , pp. 203-222
    • von Freymann, J.1
  • 74
    • 77957221031 scopus 로고    scopus 로고
    • An IMC process framework for a communicationsbased services marketing model: A case study
    • (Winter), in press
    • von Freymann, J. (2010, Winter). An IMC process framework for a communicationsbased services marketing model: A case study. Journal of Promotion Management, 16(4), in press.
    • (2010) Journal of Promotion Management , vol.16 , Issue.4
    • von Freymann, J.1
  • 75
    • 0001590716 scopus 로고
    • Issues in marketing's use of multiattribute models
    • Wilkie, W. & Pessemier, E. (1973). Issues in marketing's use of multiattribute models. Journal of Marketing Research, 10, 428-441.
    • (1973) Journal of Marketing Research , vol.10 , pp. 428-441
    • Wilkie, W.1    Pessemier, E.2
  • 76
    • 0042694223 scopus 로고    scopus 로고
    • Learning why some customers shop at less convenient stores
    • Woodside, A. & Trappey, R., III. (2001). Learning why some customers shop at less convenient stores. Journal of Business Research, 54, 151-159.
    • (2001) Journal of Business Research , vol.54 , pp. 151-159
    • Woodside, A.1    Trappey III, R.2
  • 77
    • 51849151614 scopus 로고    scopus 로고
    • Less is more: How scarcity influences consumers' perceptions and purchase intents through mediating variables
    • Wu, C. & Hsing, S.-S. (2006). Less is more: How scarcity influences consumers' perceptions and purchase intents through mediating variables. Journal of the American Academy of Business, 9(2), 125-132.
    • (2006) Journal of the American Academy of Business , vol.9 , Issue.2 , pp. 125-132
    • Wu, C.1    Hsing, S.-S.2
  • 78
    • 23044518118 scopus 로고    scopus 로고
    • Service quality, profitability, and the economic worth of customers
    • (January)
    • Zeithaml, V. (2000, January). Service quality, profitability, and the economic worth of customers. Journal of the Academy of Marketing Science, 28(1), 67-85.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.1 , pp. 67-85
    • Zeithaml, V.1
  • 79
    • 0030548125 scopus 로고    scopus 로고
    • The behavioral consequences of service quality
    • (April)
    • Zeithaml, V., Berry, L., & Parasuraman, A. (1996, April). The behavioral consequences of service quality. Journal of Marketing, 60, 31-46.
    • (1996) Journal of Marketing , vol.60 , pp. 31-46
    • Zeithaml, V.1    Berry, L.2    Parasuraman, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.