Let’s pretend: Projective methods reconsidered

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 143-155

  Rook, Dennis W ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

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EID: 70349536804     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00019     Document Type: Chapter

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