Exploring a free association methodology to capture and differentiate abstract media brand associations: A study of three cable news networks

Journal of Media Economics

Volumn 17, Issue 4, 2004, Pages 309-320

  McDowell, Walter S ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 7444258551     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1704_5     Document Type: Article

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