Measuring responses to commercials: A projective-elicitation approach

Journal of Current Issues and Research in Advertising

Volumn 28, Issue 2, 2006, Pages 55-64

  Soley, Lawrence ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 84993076249     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2006.10505198     Document Type: Article

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