The importance of being ernest: Commemorating Dichter's contribution to advertising research

Journal of Advertising Research

Volumn 44, Issue 2, 2004, Pages 165-169

  Stern, Barbara B ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644474483     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040127     Document Type: Article

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