Managers' knowledge of marketing principles: The case of new product development

Journal of Empirical Generalisations in Marketing Science

Volumn 5, Issue , 2000, Pages 771-790

  Cierpicki, Steven ^a   Wright, Malcolm ^b   Sharp, Byron ^c  

^a Colmar Brunton Research ^*

^b MASSEY UNIVERSITY   (New Zealand)

^c UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012236451     PISSN: 13264443     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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