The role of idiosyncratic attribute evaluation in mass customization

Journal of Consumer Psychology

Volumn 20, Issue 3, 2010, Pages 369-380

  Puligadda, Sanjay ^a   Grewal, Rajdeep ^b   Rangaswamy, Arvind ^b   Kardes, Frank R ^c  

^a MIAMI UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Attribute classification; Consumer knowledge; Mass customization

Indexed keywords

EID: 77955844009     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.04.003     Document Type: Article

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