Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability

Journal of Consumer Psychology

Volumn 9, Issue 4, 2000, Pages 201-211

  Jain, Shailendra Pratap ^a   Buchanan, Bruce ^b   Maheswaran, Durairaj ^b  

^a UNIVERSITY OF ROCHESTER   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85047698094     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/15327660051044060     Document Type: Article

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