After-sales service competition in a supply chain: Optimization of customer satisfaction level or profit or both?

International Journal of Production Economics

Volumn 127, Issue 1, 2010, Pages 136-146

  Kurata, Hisashi ^a   Nam, Seong Hyun ^b  

^a UNIVERSITY OF TSUKUBA   (Japan)

^b UNIVERSITY OF NORTH DAKOTA   (United States)

Author keywords

After sales service; Game theory; Marketingoperations interface; Supersaturation; Supply chain management

Indexed keywords

AFTER-SALES SERVICE; AFTER-SALES SERVICES; ANALYTICAL MODEL; CUSTOMER SEGMENTS; MARKETINGOPERATIONS INTERFACE; PURCHASE DECISION;

CONSUMER PRODUCTS; CUSTOMER SATISFACTION; GAME THEORY; MATHEMATICAL MODELS; OPTIMIZATION; PROFITABILITY; SUPERSATURATION; SUPPLY CHAIN MANAGEMENT; SUPPLY CHAINS;

SALES;

EID: 77955469923     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2010.05.005     Document Type: Article

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