Why do consumers buy extended service contracts?

Journal of Consumer Research

Volumn 36, Issue 4, 2009, Pages 611-623

  Chen, Tao ^a   Kalra, Ajay ^b   Sun, Baohong ^c  

^a UNIVERSITY OF MARYLAND   (United States)

^b RICE UNIVERSITY   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 73349129390     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/605298     Document Type: Article

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