Sustaining online shopping: Moderating role of online shopping motives

Journal of Internet Commerce

Volumn 9, Issue 2, 2010, Pages 83-103

  Liu, Chuanlan ^a,b   Forsythe, Sandra ^c  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b CENTRAL UNIVERSITY OF FINANCE AND ECONOMICS   (China)

^c AUBURN UNIVERSITY   (United States)

Author keywords

E tailing; Online shopping; Post adoption; Prospect theory moderating effects; Shopping motivations

Indexed keywords

EID: 77955402097     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1080/15332861.2010.503848     Document Type: Article

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