Attitude, adoption or acceptance? – measuring the market success of telecommunication and multimedia technology

International Journal of Business Performance Management

Volumn 6, Issue 2, 2004, Pages 133-152

  Kollmann, Tobias ^a  

^a UNIVERSITY OF KIEL   (Germany)

Author keywords

acceptance; acceptance model; consumer behaviour; multimedia; telecommunication

Indexed keywords

EID: 33645670991     PISSN: 13684892     EISSN: 17415039     Source Type: Journal    
DOI: 10.1504/IJBPM.2004.005012     Document Type: Article

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