Trust and forms of capital in business-to-business activities and relationships

Industrial Marketing Management

Volumn 39, Issue 6, 2010, Pages 1019-1027

  Finch, John ^a   Wagner, Beverly ^a   Hynes, Niki ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b EPFL   (Switzerland)

Author keywords

ARA model; Economic capital; Heuristic; Social capital; Trust

Indexed keywords

EID: 77955331481     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.021     Document Type: Article

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