Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research

Industrial Marketing Management

Volumn 39, Issue 1, 2010, Pages 25-39

  Visconti, Luca Massimiliano ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Case study; ECS; Organizational ethnography; Relevance gap

Indexed keywords

EID: 73449089020     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.04.019     Document Type: Article

References (80)

1. Adler N., Shani A.B.(R.), and Styhre A. Collaboration research in organizations (2004), Sage, Thousand Oaks
2. Amabile T.M., Patterson C., Mueller J., Wojcik T., Odomirok P.W., Marsh M., et al. Academic-practitioner collaboration in management research: A case of cross-profession collaboration. Academy of Management Journal 44 2 (2001) 418-431
3. Arnould E.J., and Thompson C.J. Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research 31 4 (2005) 868-882
4. Arnould E.J., and Wallendorf M. Market-oriented ethnography: Interpretation building and marketing strategy formulation. Journal of Marketing Research 31 4 (1994) 484-504
5. Atkinson R. The life story interview (1998), Sage Publications, London
6. Barley S.R., Meyer G.W., and Gash D.C. Cultures of culture: Academics, practitioners and the pragmatics of normative control. Administrative Science Quarterly 33 1 (1988) 24-60
7. Bechky B.A. Sharing meaning across occupational communities: The transformation of understanding on a production floor. Organization Science 14 3 (2003) 312-330
8. Belk R.W., Wallendorf M., and Sherry Jr. J.F. The sacred and the profane in consumer behavior: Theodicy on the odyssey. Journal of Consumer Research 16 1 (1989) 1-38
9. Berry J.W. Imposed etics-emics-derived etics: The operationalization of a compelling idea. International Journal of Psychology 24 6 (1989) 721-735
10. Borch O.J., and Arthur M.B. Strategic networks among small firms: Implications for strategy research methodology. Journal of Management Studies 32 4 (1995) 419-441
11. Borghini S., Golfetto F., and Rinallo D. Ongoing search among industrial buyers. Journal of Business Research 59 10-11 (2006) 1151-1159
12. Brannick T., and Coghlan D. To know and to do: Academics' and practitioners' approaches to management research. The Irish Journal of Management 26 2 (2006) 1-22
13. Carlile P.R. A pragmatic view of knowledge and boundaries: Boundary objects in new product development. Organization Science 13 4 (2002) 442-455
14. Carlile P.R. Transferring, translating, and transforming: An integrative framework for managing knowledge across boundaries. Organization Science 15 5 (2004) 555-568
15. Colarelli O'Connor G., Rice M.P., Peters L., and Veryzer R.W. Managing interdisciplinary, longitudinal research teams: Extending grounded theory-building methodologies. Organization Science 14 4 (2003) 353-373
16. Cova, B., & Salle, R. (2003). When IMP-Don Quixote tilts his lance against the kotlerian windmills: BtoB marketing deeply changed during the last 25 years, BtoC marketing too. Paper presented at the 2003 IMP Conference, Lugano, 4-7 September.
17. Cox Jr. T. Cultural diversity in organizations (1993), Berret-Koehler Publishers, San Francisco
18. Czarniawska B., and Guillet De Monthoux F. Good novels, better management: Reading realities in fiction (1994), Harwood Academic Press, Reading
19. de Rond M., and Bouchikhi H. On the dialectics of strategic alliances. Organization Science 15 1 (2004) 56-69
20. Denzin N.K. Interpretative ethnography. Ethnographic practices for the 21st century (1997), Sage Publications, Thousand Oaks CA
21. Dubois A., and Gadde L.E. Systematic combining: An abductive approach to case research. Journal of Business Research 55 7 (2002) 553-560
22. Dyer W.G., and Wilkins A.L. Better stories, not better constructs, to generate better theory: A rejoinder to Eisenhardt. Academy of Management Review 16 3 (1991) 613-619
23. Eisenhardt K. Building theory from case study research. Academy of Management Review 14 4 (1989) 532-550
24. Elden M., and Chisholm R.F. Emerging of action research: Introduction to the special issue. Human Relations 46 2 (1993) 121-141
25. Gabriel Y. Storytelling in organizations: Facts, fictions, and fantasies (2000), Oxford University Press, New York
26. Geertz C. The interpretation of cultures (1973), Basic Books, New York
27. Geertz C. Negara (1980), Princeton University Press, Princeton N.J
28. Gibbons M., Limoges L., Nowotny H., Schwartman S., Scott P., and Trow M. The new production of knowledge (1994), The Dynamics of Science and Research in Contemporary Societies. Sage, London
29. Gioia D.A., and Chittipeddi K. Sensemaking and sensegiving in strategic change initiation. Strategic Management Journal 12 6 (1991) 433-448
30. Glaser B.G., and Strauss A. The discovery of grounded theory: Strategies for qualitative research (1967), Aldine, Chicago
31. Golfetto F., Salle R., Borghini S., and Rinallo D. Opening the network: Bridging the IMP tradition and other research perspectives. Industrial Marketing Management 36 2 (2007) 844-848
32. Gummesson E. All research is interpretative!. Journal of Business & Industrial Marketing 18 6/7 (2003) 482-492
33. Hambrick D.C. Upper echelons theory: Origins, twists and turns, and lessons learned. In: Smith K.G., and Hitt M.A. (Eds). Great minds in management: The process of theory development (2005), Oxford University Press, New York 109-127
34. Harris M. Culture, people, and nature (1971), Crowell, New York
35. Hatchuel A. The two pillars of new management research. British Journal of Management 12 4 (2001) 33-39
36. Holt D.B. How brands become icons: The principles of cultural branding (2004), Harvard Business School Press, Boston MA
37. Kellog K.C., Orlikowski W.J., and Yates J. Life in the trading zone: Structuring coordination across boundaries in post bureaucratic organizations. Organization Science 17 1 (2006) 22-44
38. Kilduff M. Editor's comments: Publishing theory. Academy of Management Review 31 2 (2006) 252-255
39. Lévi-Strauss C. Structural anthropology (1963), Basic Books, New York
40. Marcus G.E. Ethnography through thick and thin (1998), Princeton University Press, Princeton NJ
41. Matthyssens P., and Vandenbempt K. Cognition-in-context: Reorienting research in business market strategy. Journal of Business & Industrial Marketing 18 6/7 (2003) 595-606
42. McKenna S. Deconstructing a personal "academic"/"practitioner" narrative through self-reflexivity. Qualitative Research in Organizations and Management: An International Journal 2 2 (2007) 144-160
43. Meyer A.D. Adapting to environmental jolts. Administrative Science Quarterly 27 4 (1982) 515-537
44. Meyer A.D., Gaba V., and Colwell K.A. Organizing far from equilibrium: Nonlinear change in organizational fields. Organization Science 16 5 (2005) 456-473
45. Miles M.B., and Huberman A.M. Qualitative data analysis (1984), Sage, Beverly Hills, CA
46. Nowotny H., Scott P., and Gibbons M. Re-thinking Science. Knowledge and the public in the age of uncertainty (2001), Policy Press, Oxford
47. Nyden P., and Wiewel W. Collaborative research: Harnessing the tensions between researcher and practitioner. American Sociologist 23 4 (1992) 43-55
48. Pelz D.S. Some expanded perspectives on the use of social science in public policy. In: Yinger M., and Cutler S.J. (Eds). Major social issues: A multidisciplinary way (1978), Free Press, New York 346-357
49. Pettigrew A.M. On studying organizational culture. Administrative Science Quarterly 24 4 (1979) 570-581
50. Pettigrew A.M. The double hurdles for management research. In: Clarke T. (Ed). Advancement in organizational behavior. Essays in honor of Derek S. Pugh (1997), Dartmouth Press, London 277-296
51. Pettigrew A.M. Management research after modernism. British Journal of Management 12 4 (2001) 61-70
52. Pike K.L. Language in relation to a unified theory of the structure of human behavior (1967), The Hague, Mouton
53. In: Rabinow P., and Sullivan W.M. (Eds). Interpretative social science: A reader (1979), University of California Press, Berkeley CA
54. Richard O.C. Racial diversity, business strategy, and firm performance: A resource-based view. Academy of Management Journal 43 2 (2000) 164-177
55. Rinallo D., and Golfetto F. Representing markets: The shaping of fashion trends by French and Italian fabric companies. Industrial Marketing Management 35 7 (2006) 856-869
56. Rosen M. Coming to terms with the field: Understanding and doing organizational ethnography. Journal of Management Studies 28 1 (1991) 1-24
57. Rynes S.L., Giluk T.L., and Brown K.G. The very separate worlds of academic and practitioner periodicals in human resources management: Implications for evidence-based management. Academy of Management Journal 30 5 (2007) 987-1008
58. Sherry Jr. J. Postmodern alternatives: The interpretative turn in consumer research. In: Kassarjian H., and Robertson T. (Eds). Handbook of Consumer Theory and Research (1991), Prentice-Hall, Englewood Cliffs NJ 548-591
59. Sherry Jr. J. Contemporary marketing and consumer behavior: An anthropological sourcebook (1995), Sage, Thousand Oaks CA
60. Spooner, B. (1983). Anthropologists and the people they study, and the significance of anthropology for non-anthropologists. Unpublished Lecture Notes, University of Pennsylvania (20 December).
61. Stake R. The case study method in social inquiry. Educational Researcher 7 2 (1978) 5-8
62. Starkey K., and Maden P. Bridging the relevance gap: Aligning stakeholders in the future of management research. British Journal of Management 12 suppl. 1 (2001) 3-26
63. Staudenmayer N., Tyre M., and Perlow L. Time to change: Temporal shifts as enablers of organizational change. Organization Science 13 5 (2002) 583-597
64. Tadajewski M. The philosophy of marketing theory: Historical and future directions. The Marketing Review 4 3 (2004) 307-340
65. Torbert W. The power of balance: Transforming self, society, and scientific inquiry (1991), Sage Publications, Newbury Park, CA
66. Vaast E., and Levina N. Multiple faces of codification: Organizational redesign in an IT organization. Organization Science 17 2 (2006) 190-201
67. van Aken J.E. Management research as a design science: Articulating the research products of Mode 2 knowledge production in management. British Journal of Management 16 1 (2005) 19-36
68. Van Maanen J. Police socialization. Administrative Science Quarterly 20 2 (1975) 207-228
69. Van Maanen J. The fact of fiction in organizational ethnography. Administrative Science Quarterly 24 4 (1979) 539-550
70. Van Maanen J. Tales of the field: On writing ethnography (1987), University of Chicago Press, Chicago Ill.
71. Van Maanen J. Ethnography then and now. Qualitative Research in Organizations and Management: An International Journal 1 1 (2006) 13-21
72. Van Maanen J., Sørensen J.B., and Mitchell T.R. The interplay between theory and method. Academy of Management Review 32 4 (2007) 1145-1154
73. Visconti L.M. Diversity Management e Lavoratori Migranti: Linee Guida per la Gestione del Caso Italia (2007), Egea, Milan
74. von Krogh G., Roos J., and Slocum K. An essay on corporate epistemology. Strategic Management Journal 15 5 (1994) 53-71
75. Wallendorf M., and Brucks M. Introspection in consumer research: Implementation and implication. Journal of Consumer Research 20 3 (1993) 339-359
76. Weick K.E. Gapping the relevance bridge: Fashions meet fundamentals in management research. British Journal of Management 12 suppl. 1 (2001) 71-75
77. In: Woodside A. (Ed). Evaluating marketing actions and outcomes. Advances in business marketing & purchasing (2003), Elsevier, 12 Killington Oxford
78. Woodside A.G., and Wilson E.J. Case study research methods for theory building. Journal of Business & Industrial Marketing 18 6/7 (2003) 493-508
79. Yin R. Case study research. Design and methods (1994), Sage, London
80. Zaltman G. Metaphorically speaking. Marketing Research 8 2 (1996) 13-20