Actors, resources, activities and commitments

Industrial Marketing Management

Volumn 38, Issue 5, 2009, Pages 553-561

  Lenney, Peter ^a   Easton, Geoff ^a  

^a LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Actors resources activities model; B2B relationships; Commitments; Managerial work; Marketing managerial work

Indexed keywords

EID: 67649404567     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.12.020     Document Type: Article

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