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Business Horizons

Volumn 50, Issue 5, 2007, Pages 423-433

The employee brand: Is yours an all-star?

(2) Mangold, W Glynn a Miles, Sandra Jeanquart a

a MURRAY STATE UNIVERSITY (United States)

Author keywords

Employee brand; Employee branding; Internal marketing; Psychological contracts; Relationship marketing; Service branding

Indexed keywords

EID: 34547813539 PISSN: 00076813 EISSN: None Source Type: Journal
DOI: 10.1016/j.bushor.2007.06.001 Document Type: Article

Times cited : (54)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.