Functional, multifunctional, and cross-functional: Considerations for marketing management

Journal of Marketing Theory and Practice

Volumn 17, Issue 1, 2009, Pages 75-84

  Kahn, Kenneth ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649566860     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679170106     Document Type: Article

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