Predicting the adoption of mobile transactions: An exploratory investigation in Greece

ICMB and GMR 2010 - 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable

Volumn , Issue , 2010, Pages 141-147

  Theodora, Zarmpou ^a   Vaggelis, Saprikis ^a   Maro, Vlachopoulou ^a   Rodoula, Tsiotsou ^a  

^a UNIVERSITY OF MACEDONIA   (Greece)

Author keywords

Adoption intention; Familiarity; Mobile commerce; Mobile transactions

Indexed keywords

ADOPTION INTENTION; CONCEPTUAL MODEL; CONFIRMATORY FACTOR ANALYSIS; MEASUREMENT MODEL; MOBILE COMMERCE; MOBILE TRANSACTION; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; RELIABILITY AND VALIDITY; STRUCTURAL EQUATION MODELING;

COMMERCE; GIANT MAGNETORESISTANCE; MAGNETIC FIELD EFFECTS; RELIABILITY ANALYSIS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 77954940169     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB-GMR.2010.28     Document Type: Conference Paper

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