An Extended TAM for Analyzing Adoption Behavior of Mobile Commerce

2009 8th International Conference on Mobile Business

Volumn , Issue , 2009, Pages 52-56

  Sun, Quan ^a   Wang, Chunlei ^b   Cao, Hao ^c  

^a SUZHOU VOCATIONAL UNIVERSITY   (China)

^b SHANGHAI LIXIN UNIVERSITY OF ACCOUNTING AND FINANCE   (China)

^c TONGJI UNIVERSITY   (China)

Author keywords

Behavioral Intention to Use; Mobile commerce; Technology Acceptance Model

Indexed keywords

ADOPTION BEHAVIOR; BEHAVIORAL INTENTION; BEHAVIORAL INTENTION TO USE; CAUSAL MODEL; CONFIRMATORY FACTOR ANALYSIS; MEASUREMENT MODEL; MOBILE COMMERCE; PERCEIVED EASE OF USE; PERCEIVED SELF-EFFICACY; RELIABILITY AND VALIDITY; STRUCTURAL EQUATION MODELING TECHNIQUES; TECHNOLOGY ACCEPTANCE MODEL; THEORY OF PLANNED BEHAVIOUR;

MOBILE COMPUTING; RELIABILITY ANALYSIS;

COMMERCE;

EID: 70449574233     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2009.16     Document Type: Conference Paper

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