Emerging markets in black South African townships: Small local independently owned versus large national retailers

European Journal of Marketing

Volumn 40, Issue 5-6, 2006, Pages 590-610

  Klemz, Bruce R ^a   Boshoff, Christo ^b   Mazibuko, Noxolo Eileen ^b  

^a WINONA STATE UNIVERSITY   (United States)

^b NELSON MANDELA METROPOLITAN UNIVERSITY   (South Africa)

Author keywords

Culture (sociology); Customer relations; Emerging markets; South Africa

Indexed keywords

EID: 33646561551     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610657859     Document Type: Article

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