Competitive strategy types in the UK independent retail sector

Journal of Strategic Marketing

Volumn 9, Issue 4, 2001, Pages 315-328

  Megicks, Phil ^a  

^a UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

Competitive strategy types; Independent retailers; Retail strategy; Small business performance; Taxonomy building

Indexed keywords

EID: 84992999565     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540110079029     Document Type: Article

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