Spreading inoculation: Inoculation, resistance to influence, and word-of-mouth communication;La diffusion de l’inoculation : Inoculation, résistance à l’influence et communication de bouche à oreille;Die Verbreitung von Inokulation: Inokulation, Widerstand gegen Beeinflussung und mündliche Kommunikation

Communication Theory

Volumn 19, Issue 1, 2009, Pages 9-28

  Compton, Josh ^a   Pfau, Michael ^b  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954527876     PISSN: 10503293     EISSN: 14682885     Source Type: Journal    
DOI: 10.1111/j.1468-2885.2008.01330.x     Document Type: Article

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