Using theory to design evaluations of communication campaigns: The case of the national youth anti-drug media campaign

Communication Theory

Volumn 13, Issue 2, 2003, Pages 204-224

  Hornik, Robert ^a   Yanovitzky, Itzhak ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION; MEDIA ROLE;

EID: 0043289920     PISSN: 10503293     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1468-2885.2003.tb00289.x     Document Type: Article

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