The sound of brands

Journal of Marketing

Volumn 74, Issue 4, 2010, Pages 97-109

  Argo, Jennifer J ^a   Popa, Monica ^b   Smith, Malcolm C ^c  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF ALBERTA   (Canada)

^c UNIVERSITY OF MANITOBA   (Canada)

Author keywords

Affect; Brand names; Linguistics; Phonetic sound symbolism; Sound repetition

Indexed keywords

EID: 77954481703     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.4.97     Document Type: Article

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