Auditory and visual brand identifiers in Chinese and English

Journal of International Marketing

Volumn 10, Issue 2, 2002, Pages 13-28

  Tavassoli, Nader T ^a   Han, Jin K ^b  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0344756238     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.10.2.13.19531     Document Type: Article

References (36)

1. Baddeley, Alan D. (1986), Working Memory. Oxford, UK: Clarendon Press.
2. Crockett, Roger O. (2001), "Pump Up That Volume," BusinessWeek, (June 4), EB10.
3. Croft, Martin (1999), "Why Jingles No Longer Jangle," Marketing Week, 22 (March), 40-41.
4. Henderson, Pamela W. and Joseph A. Cote (1998), "Guidelines for Selecting or Modifying Logos," Journal of Marketing, 62 (April), 14-30.
5. Houston, Michael J., Terry L. Childers, and Susan E. Heckler (1987), "Picture-Word Consistency and the Elaborative Processing of Advertisements," Journal of Marketing Research, 24 (November), 359-69.
6. Hung, Daisy L. and Ovid J.L. Tzeng (1981), "Orthographic Variations and Visual Information Processing," Psychological Bulletin, 90 (November), 377-414.
7. Lutz, Kathy A. and Richard J. Lutz (1977), "Effects of Interactive Imagery on Learning: Applications to Advertising," Journal of Applied Psychology, 62 (August), 493-98.
8. McClelland, James L. (1996), "Integration of Information: Reflections on the Theme of Attention and Performance XVI," in Attention and Performance XVI: Information Integration in Perception and Communication, Toshio Inui and James L. McClelland, eds. Cambridge, MA: Massachusetts Institute of Technology Press, 633-56.
9. McCusker, Leo X., Michael L. Hillinger, and Randolph G. Bias (1981), "Phonological Receding and Reading," Psychological Bulletin, 89 (March), 217-45.
10. Meyers-Levy, Joan (1991), "Elaborating on Elaboration: The Distinction Between Relational and Item-Specific Elaboration," Journal of Consumer Research, 18 (December), 358-67.
11. Miller, Darryl W. and Lawrence J. Marks (1992), "Mental Imagery and Sound Effects in Radio Commercials," Journal of Advertis-ing, 21 (December), 83-93.
12. Oldfield, R.C. (1971), "The Assessment and Analysis of Handed-ness: The Edinburgh Inventory," Neuropsychologia, 9 (March), 97-113.
13. Paivio, Allan (1986), Mental Representations. New York: Oxford University Press.
14. Pan, Yigang and Bernd Schmitt (1996), "Language and Brand Atti tudes: Impact of Script and Sound Matching in Chinese and English," Journal of Consumer Psychology, 5 (3), 263-77.
15. Penney, Catherine G. and Albert Kerry Butt (1986), "Within- and Between-Modality Associations in Probed Recall: A Test of the Separate-Streams Hypothesis," Canadian Journal of Psychology, 40 (March), 1-11.
16. Perfetti, Charles A. and Sulan Zhang (1991), "Phonological Processes in Reading Chinese Characters," Journal of Experimental Psychology: Learning, Memory and Cognition, 17 (4), 633-43.
17. Rosnow, Ralph L. and Robert Rosenthal (1991), "If You're Looking at the Cell Means, You're Not Looking at Only the Interaction (Unless All Main Effects Are Zero)," Psychological Bulletin, 110 (December), 574-76.
18. Ross, William T., Jr., and Elizabeth H. Creyer (1993), "Interpreting Interactions: Raw Means or Residual Means?" Journal of Consumer Research, 20 (September), 330-38.
19. Schechter, Alvin H. (1993), "Measuring the Value of Corporate and Brand Logos," Design Management Journal, 5 (Winter), 33-39.
20. Schmitt, Bernd H., Yigang Pan, and Nader T. Tavassoli (1994), "Language and Consumer Memory: The Impact of Linguistic Differences Between Chinese and English," Journal of Consumer Research, 21 (December), 419-31.
21. _, Nader T. Tavassoli, and Robert Millard (1993), "Memory for Print Ads: Understanding Relations Among Brand Name, Copy and Picture," Journal of Consumer Psychology, 2 (1), 55-81.
22. _ and Shi Zhang (1998), "Language Structure and Categorization: The Role of Classifiers in Cognition, Memory, and Ad Evaluations," Journal of Consumer Research, 25 (September), 108-22.
23. Scovel, T. (1988), A Time to Speak: A Psycholinguistic Inquiry into the Critical Period for Human Speech. Cambridge, MA: Newbury House.
24. Shennan, James R., Jr. (1986), "Permanent Media Can Generate a Long Lasting Image," Hotel & Motel Management, 201, 30.
25. Sullivan, Terry (1998), "Vroom," Chicago, 47 (1), 160.
26. Tavassoli, Nader T. (1998), "Language in Multimedia: Interaction of Spoken and Written Information," Journal of Consumer Research, 25 (June), 26-37.
27. _ (1999), "Temporal and Associative Memory in Chinese and English," Journal of Consumer Research, 26 (September), 170-81.
28. _ (2001), "Color Memory and Evaluations for Alphabetic and Logographic Brand Names," Journal of Experimental Psychology: Applied, 7 (June), 104-11.
29. _ (in press), "Scripted Thought," in Persuasive Imagery: A Consumer Response Perspective, Linda M. Scott and Rajeev Batra, eds. Englewood Cliffs, NJ: Lawrence Erlbaum Associates.
30. _ and Jin K. Han (2001), "Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context," Journal of Consumer Research, 28 (December), 482-93.
31. Van Orden, Guy C. (1987), "A ROWS is a ROSE: Spelling, Sound, and Reading," Memory & Cognition, 15 (May), 181-98.
32. Yalch, Richard F. (1991), "Memory in a Jingle Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans," Journal of Applied Psychology, 76 (April), 268-75.
33. Yee, Penny L., Earl Hunt, and James W. Pellegrino (1991), "Coordinating Cognitive Information: Task Effects and Individual Differences in Integrating Information from Several Sources," Cognitive Psychology, 23 (October), 615-80.
34. Zhang, Shi and Bernd Schmitt (1998), "Language-Dependent Classification: The Role of Classifiers in Consumer Cognition, Judgment and Choice," Journal of Experimental Psychology: Applied, 4 (December), 375-85.
35. _ and _(2001), "Creating Local Brands in Multilingual International Markets," Journal of Marketing Research, 38 (August), 313-25.
36. Zhou, Xiaolin and William Marslen-Wilson (1999), "Phonology, Orthography, and Semantic Activation in Reading Chinese," Journal of Memory and Language, 41 (November), 579-606.