The Moderating Influence of Enjoyment on Customer Loyalty

Australasian Marketing Journal

Volumn 16, Issue 2, 2008, Pages 11-21

  Lee, Richard ^a   Murphy, Jamie ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Enjoyment; Hedonic consumption; Loyalty; Mobile phone services; Moderating influence; Youth

Indexed keywords

EID: 77954279270     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(08)70011-9     Document Type: Article

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