The importance of destination image analysis to UK rural tourism

Marketing Intelligence and Planning

Volumn 28, Issue 4, 2010, Pages 486-507

  Greaves, Nicola ^a   Skinner, Heather ^b  

^a Cotswolds Conservation Board ^*  (United Kingdom)

^b University of Glamorgan   (United Kingdom)

Author keywords

Brand image; Forests; Rural areas; Tourism; United Kingdom

Indexed keywords

EID: 77953980816     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011053586     Document Type: Article

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