On-line qualitative market research: Interviewing the world at a fingertip

Qualitative Market Research: An International Journal

Volumn 5, Issue 3, 2002, Pages 210-223

  Scholl, Norbert ^a   Mulders, Sabine ^a   Drent, Rob ^b  

^a Department of Qualitative Market Research (RIQ)   (Netherlands)

^b NONE   (Netherlands)

Author keywords

Domestic appliance industry; International marketing; Internet; Market research; Validity

Indexed keywords

EID: 84993073669     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750210697596     Document Type: Article

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