Boosting returns on marketing investment

McKinsey Quarterly

Volumn , Issue 2, 2005, Pages 37-47

  Court, David C ^a   Gordon, Jonathan W ^b   Perrey, Jesko ^b  

^a MCKINSEY AND COMPANY   (United States)

^b NONE

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EID: 28744444279     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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