Net promoter, recommendations, and business performance: A clarification on morgan and rego

Marketing Science

Volumn 27, Issue 3, 2008, Pages 531-532

  Keiningham, Timothy L ^a   Aksoy, Lerzan ^b   Cooil, Bruce ^c   Andreassen, Tor Wallin ^d  

^a Ipsos   (United States)

^b KOÇ UNIVERSITY   (Turkey)

^c VANDERBILT UNIVERSITY   (United States)

^d BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Net promoter; Performance; intentions; customer satisfaction; customer loyalty; Recommendations; financial; Word of mouth

Indexed keywords

EID: 60849123470     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0292     Document Type: Review

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