Sentiment-oriented contextual advertising

Knowledge and Information Systems

Volumn 23, Issue 3, 2010, Pages 321-344

  Fan, Teng Kai ^a   Chang, Chia Hui ^a  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Machine learning; Marketing; Sentiment detection; Web advertising

Indexed keywords

BLOGS; COMMERCE; LEARNING SYSTEMS; SENTIMENT ANALYSIS; WEBSITES;

CONTENT-BASED; CONTEXTUAL ADVERTISINGS; GENERIC WEB; MARKETING CHANNELS; ONLINE ADVERTISING; USER-CENTRIC; WEB ADVERTISING; WEB BASED;

MARKETING;

EID: 77953535374     PISSN: 02191377     EISSN: 02193116     Source Type: Journal    
DOI: 10.1007/s10115-009-0222-2     Document Type: Article

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