Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses

Social Behavior and Personality

Volumn 38, Issue 4, 2010, Pages 495-508

  Chen, Wei Wei ^a,b   Tsai, Dungchun ^a   Chuang, Han Chia ^c  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b KUN SHAN UNIVERSITY   (Taiwan)

^c Uni President Enterprises Corporation   (Taiwan)

Author keywords

Attribution of responsibility; Missing price promotion; Negative emotions; Perceived price unfairness; Postpurchase behaviors

Indexed keywords

EID: 77953532928     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2010.38.4.495     Document Type: Article

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