Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information

Psychology and Marketing

Volumn 26, Issue 1, 2009, Pages 39-66

  Peine, Klaus ^a   Heitmann, Mark ^b   Herrmann, Andreas ^c  

^a Bain and Company Zurich Inc   (Switzerland)

^b UNIVERSITY OF KIEL   (Germany)

^c UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 58449129401     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20261     Document Type: Article

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