Beautiful beyond useful? The role of web aesthetics

Journal of Computer Information Systems

Volumn 50, Issue 3, 2010, Pages 121-129

  Wang, Yong J ^a   Hong, Soonkwan ^b   Lou, Hao ^a  

^a OHIO UNIVERSITY   (United States)

^b MICHIGAN TECHNOLOGICAL UNIVERSITY   (United States)

Author keywords

Information processing; Online shopping; Web aesthetics; Web design; Web usability

Indexed keywords

MANAGERIAL IMPLICATIONS; ONLINE SHOPPERS; ONLINE SHOPPING; WEB AESTHETICS; WEB DESIGNERS; WEB DESIGNS; WEB USABILITY;

CHEMICAL ACTIVATION; DATA PROCESSING; ELECTRONIC COMMERCE; SALES; WEBSITES;

USABILITY ENGINEERING;

EID: 77952977966     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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