The marketing firm

Journal of Economic Psychology

Volumn 20, Issue 2, 1999, Pages 207-234

  Foxall, Gordon R ^a  

^a KEELE UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Marketing; Operant behaviourism; Theory of the firm

Indexed keywords

EID: 0009620053     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(99)00005-7     Document Type: Article

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