Market segmentation from a behavioral perspective

Journal of Organizational Behavior Management

Volumn 30, Issue 2, 2010, Pages 176-198

  Wells, Victoria K ^a   Shing, Wan Chang ^b   Oliveira Castro, Jorge ^c   Pallister, John ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WESTMINSTER   (United Kingdom)

^c UNIVERSITY OF BRASILIA   (Brazil)

Author keywords

Behavioral perspective model; Benefits sought; Demographics; Informational; Segmentation; Utilitarian

Indexed keywords

EID: 77952928060     PISSN: 01608061     EISSN: 15408604     Source Type: Journal    
DOI: 10.1080/01608061003756505     Document Type: Article

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