The behavioral economics of brand choice

The Behavioral Economics of Brand Choice

Volumn , Issue , 2007, Pages 1-292

  Foxall, Gordon R ^a   Oliveira Castro, Jorge M ^b   James, Victoria K ^c   Schrezenmaier, Teresa C ^c  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BRASILIA   (Brazil)

^c NONE

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EID: 84996449378     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230596733     Document Type: Book

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