Toward a unified implicit brand theory

Applying Social Cognition to Consumer-Focused Strategy

Volumn , Issue , 2005, Pages 135-153

  Tietje, Brian C ^a   Brunel, Frédéric F ^b  

^a Cal Poly State University   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952138371     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410613271     Document Type: Chapter

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