Marketing issues in corporate finance

Journal of Marketing Research

Volumn 46, Issue 3, 2009, Pages 324-326

  Garmaise, Mark J ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68649113312     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

References (17)

1. Berger, Allen N., Claudia M. Buch, Gayle DeLong, and Robert DeYoung (2004), "Exporting Financial Institutions Management via Foreign Direct Investment Mergers and Acquisitions," Journal of International Money and Finance, 23 (3), 333-66.
2. Chizzoli, Cristian, Simona Mola, and Stefano Pace (2003), "Advertising for Listing: Empirical Evidences from the Italian IPOs," working paper, Università Commerciale Luigi Bocconi-Milano.
3. Cook, Douglas 0., Robert L. Kieschnick, and Robert A. Van Ness (2006), "On the Marketing of IPOs," Journal of Financial Econonzics, 82 (1), 35-61.
4. Degeorge, François, François Derrien, and Kent L. Womack (2007), "Analyst Hype in IPOs: Explaining the Popularity of Bookbuilding," Review of Financial Studies, 20 (4), 1021-1058.
5. Demers, Elizabeth and Katharina Lewellen (2003), "The Marketing Role of IPOs: Evidence from Internet Stocks," Journal of Financial Economics, 68 (3), 413-37.
6. Garmaise, Mark (2001), "Rational Beliefs and Security Design" Review of Financial Studies, 14 (4), 1183-1213.
7. Grullon, Gustavo, George Kanatas, and Piyush Kumar (2006), "The Impact of Capital Structure on Advertising Competition: An Empirical Study:" Journal of Business, 79 (6), 3101-3124.
8. Hart, Oliver and John Moore (2005), "On the Design of Hierarchies: Coordination Versus Specialization," Journal of Political Economy, 113 (4), 675-702.
9. Keloharju, Matti, Samuli Knupfer, and Sami Torstila (2008), "Do Retail Incentives Work in Privatizations?" Review of Financial Studies, 21(5), 2061-2095.
10. Klepper, Steven and Sally Sleeper (2005), "Entry by Spinoffs," Management Science, 51(8), 1291-1306.
11. Ross, Stephen (1989), "Institutional Markets, Financial Marketing, and Financial Innovation," Journal of Finance, 44 (3), 54 1-56.
12. Shefrin, Hersh and Meir Statman (1993), "Behavioral Aspects of the Design and Marketing of Financial Products," Financial Management, 22 (2), 123-34.
13. Sherman, Ann E. (2005), "Global Trends in IPO Methods: Book Building Versus Auctions with Endogenous Entry," Journal of Financial Economics, 78 (3), 615-49.
14. Song, Wei-Ling (2004), "Competition and Coalition Among Underwriters: The Decision to Join a Syndicate," Journal of Finance, 59 (5), 2421-44
15. Srinivasan, Shuba and Dominique M. Hanssens (2009), "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions," Journal of Marketing Research, 46 (June), 293-312.
16. Titman, Sheridan and Roberto Wessels (1988), "The Determinants of Capital Structure Choice" Journal of Finance, 43 (1), 1-19.
17. Walkup, Carolyn (2000), "Elias Bros. Marks 'End of an Era,'" Nation's Restaurant News, (November 6), 1.