"Lights, camera, action...!" Marketing film locations to Hollywood

Marketing Intelligence and Planning

Volumn 28, Issue 2, 2010, Pages 188-205

  Hudson, Simon ^a   Tung, Vincent Wing Sun ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Entertainment industry; Film; Marketing; Marketing strategy; Promotional methods

Indexed keywords

EID: 77951999108     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011029682     Document Type: Article

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