Making unique choices or being like others: How priming self-concepts influences advertising effectiveness

Psychology and Marketing

Volumn 27, Issue 4, 2010, Pages 399-415

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

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EID: 77951962306     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20336     Document Type: Article

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