Understanding consumer response to category management through virtual reality

Journal of Advertising Research

Volumn 38, Issue 4, 1998, Pages 61-67

  Needel, Stephen P ^a  

^a Simulation Research Inc

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0008636157     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. BURKE, RAYMOND, BARI HARLAM, BARBARA KAHN, and LEONARD LODISH. "Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments." Journal of Consumer Research 19, 1 (1992): 71-82.
2. BURKE, RAYMOND. "Virtual Shopping: Breakthrough in Marketing Research." Harvard Business Review Vol. No., 2 (1996): 120-31.
3. CLANCY, KEVIN, and ROBERT SHULMAN. The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace. New York: Harper Business, 1991.
4. FOOD MARKETING INSTITUTE. "Variety or Duplication: A Process to Know Where You Stand." Washington, D.C.: Food Marketing Institute, 1993.
5. NIELSEN MARKETING RESEARCH. The Nielsen Category Management Book. Northbrook, IL: Nielsen Marketing Research, 1992.