The licensing of market development rights within technology alliances: A shareholder value perspective

Journal of Product Innovation Management

Volumn 27, Issue 4, 2010, Pages 593-605

  Boyd, D Eric ^a   Spekman, Robert E ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DISTRIBUTION STRATEGIES; EMPIRICAL ANALYSIS; MARKET DEVELOPMENT; MARKETING STRATEGY; PRODUCT TECHNOLOGY; REAL OPTIONS; SHAREHOLDER VALUES; STRATEGIC MARKETING; TECHNOLOGY ALLIANCE; VALUE CREATION;

COMMERCE; MARKETING; SHAREHOLDERS; TECHNOLOGY TRANSFER;

STRATEGIC PLANNING;

EID: 77951849825     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00737.x     Document Type: Review

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