Antecedents to consumers' acceptance of mobile advertisements - A hierarchical construct PLS structural equation model

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2010, Pages

  Rajala, Risto ^a   Westerlund, Mika ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL INTENTION; BUSINESS PRACTITIONERS; HIERARCHICAL STRUCTURES; MOBILE ADVERTISEMENT; MOBILE ADVERTISING; MOBILE DEVICE USERS; MOBILE SERVICE; STRUCTURAL EQUATION MODELS; SUBJECTIVE NORM;

MOBILE DEVICES;

MATHEMATICAL MODELS;

EID: 77951729031     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2010.64     Document Type: Conference Paper

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