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Volumn 15, Issue 5, 2007, Pages 377-386

The role of marketing in the valuation of a firm: Exploring the underlying mechanism

Author keywords

Cash flows; Financial performance; Marketing; Retention; Satisfaction; Shareholder value

Indexed keywords


EID: 77951759978     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701726884     Document Type: Article
Times cited : (3)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.