Pricing of online advertising: Cost-per-click-through vs. cost-per-action

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2010, Pages

  Hu, Yu ^a   Shin, Jiwoong ^b   Tang, Zhulei ^a  

^a PURDUE UNIVERSITY   (United States)

^b YALE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING CAMPAIGN; ECONOMIC THEORIES; INCENTIVE CONTRACTS; MEASUREMENT DATA; ONLINE ADVERTISING; PRICING MODELS; PRODUCT MARKETS;

COSTS; PUBLISHING; SOLAR CONCENTRATORS;

COMMERCE;

EID: 77951712404     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2010.470     Document Type: Conference Paper

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