Retaining customers with shopping convenience

Journal of Relationship Marketing

Volumn 8, Issue 4, 2009, Pages 313-329

  Sabine, Moeller ^a   Fassnacht, Martin ^a   Ettinger, Andreas ^b  

^a EBS BUSINESS SCHOOL   (Germany)

^b WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

Convenience; Customer retention; Retailing

Indexed keywords

EID: 77951690423     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332660903344644     Document Type: Article

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