Country image and consumer preference for emerging economy products: The moderating role of consumer materialism

International Marketing Review

Volumn 27, Issue 2, 2010, Pages 141-163

  Demirbag, Mehmet ^a   Sahadev, Sunil ^a   Mellahi, Kamel ^a  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

Consumers; Country of origin; Customer orientation; Emerging markets

Indexed keywords

EID: 77951465810     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011037494     Document Type: Article

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