Large emerging markets (LEMs) and international strategy

International Marketing Review

Volumn 26, Issue 1, 2009, Pages 7-16

  Enderwick, Peter ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Emerging markets; Management strategy; Multinational companies; Operations management

Indexed keywords

EID: 58849100453     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330910933177     Document Type: Article

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